Everyone’s looking for that “one simple trick.” The “one secret,” the “one thing” that will separate them from the pack. We all have that feeling that just one thing will allow us to bypass the hard work and go beyond our competition. It doesn’t work like that. There is no “silver bullet,” one winning trick…
Category: Client Of The Day
Understanding How Your Customers are Different and Where They’re the Same
When we meet with new and prospective clients, certain subjects come up often. How we tailor a plan for the client, how they can grow their business, and so forth constants. Something else that’s mentioned regularly: how to target your customers. It’s important to put your products, goods, and services in front of your specific…
Keeping Communication Open Between Marketers and Businesses
If your company hires a marketing company, you need to be able to work together. The right marketing company understands that it’s your company. They work around what you know and what you want. By emphasizing what makes your company stand out from the rest, they can help your company to go that much farther. …
Speak to Your Potential Customers Where They Are
As you may know, every day Danny and the team here go through the most recent articles about digital marketing, social media, web design, all of it. Usually, the different outlets we check are writing about various topics. However, sometimes, many folks are writing about the same thing but they don’t realize it. Today’s theme…
Client of the Week: Alvy Luxe
What They Do: They make fashion forward, comfortable, and functional clothing. These are the kinds of outfits that you can wear on the street, the hot spots, and anywhere in between. With a great collection of dresses, tops, bottoms, jumpsuits, and more to choose from, there’s something here that looks great in essentially…
Who is Your Company and Who Do You Serve?
As a business owner, ask yourself those questions. Why does your company exist? Who is it built to serve? “To make a profit” is a fine answer. But, it can’t be your only answer. At least, it can’t be all of your answer. This is the kind of question that you should be able to…
“If You Advertise It, They Will Buy” Isn’t Enough
Every now and then, we come across a quote that perfectly sums up our feelings. This morning, Danny and the team read this column. It includes the line: “the thought that ‘if you advertise it, they will buy,’ is false.” The preceding heading holds the key: “you have to consider the complete path to…
More Than Pretty Flowers: What We Can Learn from Floral Marketing
Danny and the team leave no stone unturned in terms of finding the best, most effective forms of online marketing. In addition to overturning stones, we look at the flowers, too. This morning, we came across an interesting article called “How to Better Leverage Benefits of Fresh Products, Floral in Marketing.” You don’t have to…
How Digital Marketers Build (and Lose) Trust
Daily, Danny Star and the team browse through so many different articles about online marketing, SEO, and so forth. Many of these say the same things over and over again. We recently came across a great article (from the excellent Search Engine Journal) which explains “how agencies can build trust” with a new SEO client…
Client of the Week: Chill CBD Tea
What They Do: “Calm your mind, soothe your soul. When in doubt, chill out.” Chill CBD Tea has perhaps the perfect slogan for their product. This healthy, relaxing drink helps to relieve stress. Life is always stressful (especially as of this writing). If you’re too stressed out, your mental health may not be in…