Business Marketing During COVID-19 $95
At Website Depot, Danny Star has created the kind of work environment where folks get along. Sure, there are disagreements, the occasional heated moment when people care about what they’re doing argue, and so forth. But, there is a real sense of community. That’s true even now that everything is online. While every business wants…
Every morning, we search for news articles about digital marketing. The goal is to either learn something new. Or, alternatively, to read something that makes us think in new ways. This morning, Danny Star and the team came across an article called “Financial Advisors Need to Amp Up Their Digital Marketing Efforts – New Research…
What They Do: They are professional security. With the most stringent hiring standards in the industry, they hire only the best, most experienced pros. Then, once they are hired, they get HillQuest’s unique training to become even better. Only once they’ve met HillQuest’s standards (which are similar to those of the bureau of security and…
When Danny Star and the team look at various industries to learn from, we tend to look at the ones that have been hit hardest by the pandemic. After all, they’re the ones that have had to adjust the most. Moreover, they’ve had to do so while under pressure, with their very existence threatened. As…
Jewelry. Gorgeous to look at. Luxurious. Opulent. A symbol of status for millennia. All that said, it doesn’t sell itself. Jewelry, like just about everything else, requires marketing. This morning, Danny Star and the team here came across an article about marketing for jewelry. Even if your business is the exact opposite of selling engagement…
You show potential customers what your company does. You demonstrate what it offers, how it can help solve someone’s problems. Have you told your company’s story? Or, alternatively, a story that’s similar to the one you want to tell about your company? We thought about that after reading this article. Telling the story (or a…
“Always be closing.” You’ve probably heard that in sales and marketing. It was a cliche even before Alec Baldwin said it in “Glengarry Glen Ross.” What it means, more or less, is “never lose focus of your goal.” No matter what’s happening “on a sit,” or when talking to a potential customer/client, if the salesperson…
When you’re unsure what to do with your business, one thing that Danny Star often suggests is to “look at the competition.” That has quite a few meanings. It covers seeing where they’re succeeding, where they aren’t, what they’re doing with their online marketing, and so forth. You can even do it in the micro…
“What should I make my content about?” If you’ve listened to/watched our podcasts, Danny Star and the team have covered that in great detail. However, beyond that, we do field questions from clients about “how much should I make content about what I’m doing vs. trying to sell something?” These are good questions. While you…
One thing that Danny Star preaches and the team listens to is: “look to the positive.” In difficult times (and really, in any time) being optimistic and positive can help. That said, you don’t have to be exclusively positive. In fact, sometimes it’s not the right tool for the job, so to speak. For example,…
