For many holiday shopping seasons, great web design has been important for businesses. As you know, a website is a storefront, showroom, office, and so much more. If it doesn’t look or operate properly, a potential customer is unlikely to stay there for long (much less purchase something). A recent study by Google, however, hammered…
Category: Marketing Consulting
Sometimes, Slow and Steady Does Win The Race
In business and in marketing, everything feels like it has to be “fast.” You have to do this right now, quickly, no delay, do it! Yes, often, it’s right to take action swiftly. No one wants to wait too long. However, bear in mind that sometimes the best course of action is to take your…
Client of the Week: Mona’s Insurance
What They Do: Simply put, they provide insurance. That’s a bit reductive, as they actually offer so much more. When it comes to insurance, however, they offer plenty of it. Auto, home, motorcycle, motor home, boat, and even renters insurance are some of their most popular options. Additionally, they also offer business insurance,…
Doing Good Things Leads to Good Things for Your Company
Danny Star and the team speak often about how clients can do right by their communities. To be clear, we do this in the context of “helping.” Any benefit to one’s business is ancillary. Doing something good for someone else just to be seen as a “purposeful company” or something isn’t a good idea. It…
Client of the Week: Malibu Gift
What They Do: They make incredible gifts. We have to go on for longer in this blog, but that’s really what they do. They make absolutely extraordinary, incredible gifts. With the holiday season in full swing, we thought it’d be right to highlight them again. If nothing else, their gifts seem even better this year. …
The One Factor All of Your Marketing and Content Must Take Into Account
Everyone’s looking for that “one simple trick.” The “one secret,” the “one thing” that will separate them from the pack. We all have that feeling that just one thing will allow us to bypass the hard work and go beyond our competition. It doesn’t work like that. There is no “silver bullet,” one winning trick…
Understanding How Your Customers are Different and Where They’re the Same
When we meet with new and prospective clients, certain subjects come up often. How we tailor a plan for the client, how they can grow their business, and so forth constants. Something else that’s mentioned regularly: how to target your customers. It’s important to put your products, goods, and services in front of your specific…
Keeping Communication Open Between Marketers and Businesses
If your company hires a marketing company, you need to be able to work together. The right marketing company understands that it’s your company. They work around what you know and what you want. By emphasizing what makes your company stand out from the rest, they can help your company to go that much farther. …
Speak to Your Potential Customers Where They Are
As you may know, every day Danny and the team here go through the most recent articles about digital marketing, social media, web design, all of it. Usually, the different outlets we check are writing about various topics. However, sometimes, many folks are writing about the same thing but they don’t realize it. Today’s theme…
Who is Your Company and Who Do You Serve?
As a business owner, ask yourself those questions. Why does your company exist? Who is it built to serve? “To make a profit” is a fine answer. But, it can’t be your only answer. At least, it can’t be all of your answer. This is the kind of question that you should be able to…