Business Marketing During COVID-19 $95
As a business owner, ask yourself those questions. Why does your company exist? Who is it built to serve? “To make a profit” is a fine answer. But, it can’t be your only answer. At least, it can’t be all of your answer. This is the kind of question that you should be able to…
Every now and then, we come across a quote that perfectly sums up our feelings. This morning, Danny and the team read this column. It includes the line: “the thought that ‘if you advertise it, they will buy,’ is false.” The preceding heading holds the key: “you have to consider the complete path to…
Danny and the team leave no stone unturned in terms of finding the best, most effective forms of online marketing. In addition to overturning stones, we look at the flowers, too. This morning, we came across an interesting article called “How to Better Leverage Benefits of Fresh Products, Floral in Marketing.” You don’t have to…
Daily, Danny Star and the team browse through so many different articles about online marketing, SEO, and so forth. Many of these say the same things over and over again. We recently came across a great article (from the excellent Search Engine Journal) which explains “how agencies can build trust” with a new SEO client…
Some of the most effective digital marketing tools and advice are free. You don’t have to spend thousands (in dollars or hours) to find them. Rather, all you have to do is look, listen, and follow. Obviously, doing so won’t cause you to make big, big bucks this holiday season. But, it can get you…
Many of our clients’ businesses are entirely online. Some were before the pandemic but others have shifted to it now. Still others, however, will not and could never be entirely online. They need to have a physical storefront, to be able to talk to customers. For these local businesses, it’s important to focus on the…
Giving back to the community, as an idea, is always important. Strengthening community bonds, helping out your fellow human beings, and just doing good for others pays all kinds of dividends. Yes, those “dividends” may not necessarily manifest as stock options or something, but you’ll feel great. You’ll know in your heart you did something…
In these blogs, we tend to talk quite a bit about “not giving up.” “Doing right by your staff and your customers,” “there’s always something you can do,” and so forth – those are good virtues to run your business by whether there’s a pandemic on or not. However, we also like to take the…
It’s always good to see what others are doing for their marketing. That’s especially true when it’s someone in your industry, one of your competitors. However, sometimes, if you’re looking for more ideas, you can go outside of your industry, too. While every company is different (to say nothing of industry) there are some ideas…
There is little more important to your marketing than the written word. Sometimes, it might not seem that way. After all, typing words takes fractions of a second. They can be deleted even faster. But, for all the importance of graphics, pictures, videos, and more, writing is still critical to the digital marketing success (and…
