“OK, our website is down. But, it’s late, it’s really early in the morning. We’ll fix it tomorrow.” Have you or someone at your company ever said anything like that? When your website is down, nothing good happens. Indeed, that’s the kind of thing that Danny Star and the team here tend to catch rather…
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Important Lessons from Landscape Marketing
Danny Star and the team here have many landscaping clients all across the United States. You might find that a bit odd as so many of our clients come from the worlds of rehab/treatment, plastic surgery, law, and so forth. But, it really isn’t. There’s plenty that companies in any number of industries can learn…
Maybe the Most Important Thing to Keep in Mind About Video Marketing
“We’d love to do more with video marketing but we don’t have the right equipment. Paying for an influencer/host is out of the question, none of us have on camera experience, or really any camera experience, what are we supposed to do?” These are some of the most common concerns that folks have when it…
Client of the Week: Glendora Recovery Center
What They Do: Dedicated to providing support to individuals and their families throughout their journey of embracing a life free from substance abuse, Danny Star at (213) 457-3250.
What Your Local SEO Strategy Can Learn from Bigfoot
“We’re trying to think creatively about our marketing, but we just can’t think of anything new.” Is that something that you find yourself saying every now and then at your company? It’s easy to “fall into a rut.” Something’s been working well for you for a while, then, it stops working (or even just slows)….
One Method You Can Use Every Now and Then to Improve Your Marketing
“There’s something not great about our online marketing, but I don’t know what it is. We’re working really hard, but nothing’s really taking off.” This is a common concern for marketers. It feels like you’re working hard and doing everything right, but it’s all not coming together. One thing that sometimes Danny Star has to…
Client of the Week: JP Builders
What They Do: JP Builders & Development is a premier general contractor in the Los Angeles area. As a true general contractor, they have a wide variety of specialties. Custom home building, residential and commercial renovations, room additions, kitchen remodeling, bathroom remodeling, earthquake retrofitting, all things ADU construction, and so much more, all with…
Success You Can Touch: Why Direct Mail Marketing Always Survives
“Why wouldn’t I put all of my marketing online? Do you really think we need to invest in other kinds of marketing?” One thing that 4 Trends Impacting Retail Marketing Strategies” really drives this home. During the onset of the pandemic, Danny recommended that businesses invest even more in digital marketing. This made sense. After…
What We Can Learn from the Marketing of Cherries
“We have so many different kinds of customers and clients, we don’t know how to tailor our marketing to connect to all of them.” Have you found yourself saying something similar to that? It can be a good problem for a business to have, but it’s a problem nonetheless. When you have a varied customer…
How Email Marketing is Becoming Even More Important
“We’ve got podcasts, TikTok, videos, and so much else – do we really need to still keep up with our email marketing?” The answer is, for most companies, yes. You should. It’s still effective. That doesn’t mean that it’s your sole solution. Rather, it means that it can be a highly effective solution today as…