Business Marketing During COVID-19 $95
When Danny Star and the team look at various industries to learn from, we tend to look at the ones that have been hit hardest by the pandemic. After all, they’re the ones that have had to adjust the most. Moreover, they’ve had to do so while under pressure, with their very existence threatened. As…
Jewelry. Gorgeous to look at. Luxurious. Opulent. A symbol of status for millennia. All that said, it doesn’t sell itself. Jewelry, like just about everything else, requires marketing. This morning, Danny Star and the team here came across an article about marketing for jewelry. Even if your business is the exact opposite of selling engagement…
You show potential customers what your company does. You demonstrate what it offers, how it can help solve someone’s problems. Have you told your company’s story? Or, alternatively, a story that’s similar to the one you want to tell about your company? We thought about that after reading this article. Telling the story (or a…
“Always be closing.” You’ve probably heard that in sales and marketing. It was a cliche even before Alec Baldwin said it in “Glengarry Glen Ross.” What it means, more or less, is “never lose focus of your goal.” No matter what’s happening “on a sit,” or when talking to a potential customer/client, if the salesperson…
What They Do: They make some of the best skin care products around. Many of their products are “sun care,” sunscreens, and more. These can keep your skin safe from even the sun’s harshest rays. You might think: “that’s great, but what makes them the Client of the Week in the middle of November?” …
When you’re unsure what to do with your business, one thing that Danny Star often suggests is to “look at the competition.” That has quite a few meanings. It covers seeing where they’re succeeding, where they aren’t, what they’re doing with their online marketing, and so forth. You can even do it in the micro…
“What should I make my content about?” If you’ve listened to/watched our podcasts, Danny Star and the team have covered that in great detail. However, beyond that, we do field questions from clients about “how much should I make content about what I’m doing vs. trying to sell something?” These are good questions. While you…
One thing that Danny Star preaches and the team listens to is: “look to the positive.” In difficult times (and really, in any time) being optimistic and positive can help. That said, you don’t have to be exclusively positive. In fact, sometimes it’s not the right tool for the job, so to speak. For example,…
For many holiday shopping seasons, great web design has been important for businesses. As you know, a website is a storefront, showroom, office, and so much more. If it doesn’t look or operate properly, a potential customer is unlikely to stay there for long (much less purchase something). A recent study by Google, however, hammered…
In business and in marketing, everything feels like it has to be “fast.” You have to do this right now, quickly, no delay, do it! Yes, often, it’s right to take action swiftly. No one wants to wait too long. However, bear in mind that sometimes the best course of action is to take your…
