Business Marketing During COVID-19 $95
What They Do: This is the first time since we started writing these “Client Highlight” pieces that we’ve referenced a client for the second time. There’s a very good reason for that. One of Scope Environmental’s invaluable services is their fire damage restoration. As of this writing, wildfires have been a constant problem throughout Southern…
“If we could just make the money we did at the holidays all year long, we’d be great.” So many business owners have said some version of that. Even though this blog was written on September 21st, that doesn’t mean the “holidays” in question are Halloween, Thanksgiving, or Christmas. After all, owners of fireworks companies…
To write these blogs, we go through a lot of marketing articles and stories every morning. Much of it is dreck. Rewrite: almost all of it is dreck. Paid professionals (or unpaid “professionals”) repeating the same buzzwords and bromides to each other ad nauseum. Every now and then, we encounter something insightful, new, and important….
“Survive.” “Get through.” “Do what you have to do to keep your business going.” That was much of the advice we read (and even gave) during the beginning of the pandemic. As so many businesses struggled in March and April, survival was key. For many businesses, it still is today. Just about every company in…
Expertise. Authoritativeness. Trustworthiness. It’s not the credo for a very exclusive academy. Those are some of the major guidelines Google uses in their search quality evaluations. Google wants the best, highest quality content to rise to the top of their rankings. So, they look for articles that have those three qualities. Google looks at “EAT”…
What They Do: Immigration lawyers in California, they help people who are or who have loved ones that are facing deportation. When someone has been arrested or detained by ICE, they can help. With more than 19 years of experience, the firm has been instrumental in helping so many families to stay together. People who…
Many of the clients Danny and the team connect with are start-ups. They’ve just begun their journey. So, quite fittingly, they ask something like: “where do we start?” More or less, in some form, Danny’s answer is something like: “look at your competitors.” That’s not to say “steal,” of course. Digital marketing that looks or…
What They Do: Pizza. Pasta. Sandwiches. Salads. All of them are delicious. Gluten-free and vegan options are available. However, the title isn’t “Napoli’s Salad Kitchen.” Napoli’s Pizza Kitchen has some of the best pizza in all of Southern California. The specialty pies here truly are special. Unique pies such as “Spinach Artichoke,” “Lamb Sausage,”…
Danny and the team here have read many articles about digital marketing during the pandemic. By keeping on top of trends and what’s happening, we’re better able to serve our clients. We have probably not read a better line than this from Doug Strickler, the CEO of an Atlanta-based company that has many bank and…
Imagine that someone gave you a machine that could grow your business. This machine was very powerful. But, if you used it wrong, it could actually waste your money and harm your business. This isn’t some fairy tale. It’s a very crude analogy for how digital marketing works. To make sure that you get the…
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