When the pandemic began, so many companies had an ad which said something to the effect of: “these are difficult times.” “These are challenging times,” “these are uncertain times,” and so forth – they said some version of the times we’re in, they sure are bad. This showed empathy, it connected to consumers where they…
News
Maximizing New Marketing Tools
Are you looking for new ways to connect to your potential customers, but aren’t sure the right way to go about it? Have you checked out all of the many ways to get your company out there, but just don’t know how to harness them best? That’s one more area that Danny can help with….
Client of the Day: Lavaa Lashes
What They Do: Simply put, the best eyelashes anywhere. Lavaa Lashes has some of the most iconic eyelash looks anywhere. You don’t have to take our word for it, you can look at the several, several (and we mean, several) famous people who have used their eyelashes. From stars of stage, screen, and more…
Posting is Not a Marketing Plan
These blogs are meant to be inspirational, but every now and then, a little tough love is required. Posting on social media is, in and of itself, not a marketing plan. Even combining that with posting blogs regularly, that does not a cohesive digital marketing plan make. Sure, those are important elements of a…
Using the Tools at Hand
In marketing, as well as in just about everything else, you have to use the tools that are available to you, not the ones that you wish were available to you. There’s an old joke, told in many different ways, about people who are hungry and isolated in some way, but they have a can…
Don’t Forget to Have Fun
That may sound strange or even ridiculous to say during a time such as this. In the midst of this pandemic, as so many are facing loss and hardship, it’s natural, human, and completely understandable to focus only on what needs to be done. However, if you only focus on that, particularly in your marketing,…
Client of the Day: Just Right Painting
What They Do: They are excellent residential and commercial painting contractors. Interiors and exteriors, homes, apartments, small businesses, big companies, and everything in between: they handle it all. In fact, they also do the painting for any number of HOA (Home Owners’ Association) and construction sites, too. What sets this group apart from so…
Pivoting, Agility, and More: The Ability to Change When You Have To
The Importance of Changing Quickly Have you ever gone to a lecture or a speech where something happens moments before the speech begins, or even in the middle of the speech? Perhaps you went to see a talk only for the lights to go out, or a server to drop some kind of food, or…
Client of the Day: Larkin Law Firm
What They Do: This digital marketing client of ours handles personal and small-business bankruptcies. To use a phrase from their site, “one call ends the stress.” San Diego bankruptcy attorney Jeffrey D. Larkin has more than 17 years of experience with bankruptcy law and debt relief. Having worked for some of the biggest bankruptcy law…
“Business as Usual” in Unusual Times
In a challenging time, you want to reassure your customers (and potential customers). You want them to know that it’s “business as usual,” that your business is strong and ready to provide them with what they need. However, that can be a very fine line to walk. It’s been shown that many people don’t want…