Have you implemented your FAQ schema markup but haven’t seen it in Google Search? Does it feel like you’ve done everything right and yet this still continues to be a problem? Like so much else that has to do with online marketing, this is one of those tasks that has to be done exactly the…
Tag: Danny Star
Getting the Best Google Maps Reviews
If you’ve read any of our blogs on our site about how to help your local SEO, you’ll probably find some references to Google Maps reviews. There’s a reason for that. Like any other kind of review, you obviously want them to be positive, glowing, and recent. Sure, a great review from the past can…
Title Tags Titled Right: 50-60 Characters & Other Tips
If you’ve been reading any of the blogs here by the Danny Star Team for any length of time, then you know how important title tags are. There are so many crucial aspects of your SEO optimization, but title tags are more important than many. Sure, they’re just one more ranking factor. But, they are…
Client of the Week: ADEPT Driver
What They Do: ADEPT Driver provides science-based driving training that significantly reduces auto collisions and injuries. They didn’t just start this, they’ve been doing it for a long time. Since 1995, their world-class team of renowned doctors, behavioral scientists, insurance industry leaders and traffic-safety experts have essentially re-invented crash avoidance training. By focusing…
A Key Factor in Video Content Marketing: Authenticity
Video content marketing isn’t the marketing format of the future; it’s the marketing format right now. Essentially any business in any field can make use of video marketing. That’s something that Danny Star and the team stress to just about all of our clients. We do plenty of in-house videos as well as those for…
The Importance of Expanding Your Company’s Content
When it comes to your company’s content, do you feel stuck in a rut? Does it seem like you’re putting out the same kind of content over and over again? There’s a lot to be said for strong branding, for knowing what works for you. If your company sells clothes, for example, you aren’t going…
Finding the Best Google Ads Strategy for Your Company Made Easier
Have you been looking for more, better ways to test your Google Ad campaigns before foisting them out onto the world? Trial and error is a major part of digital marketing. That’s true whether you’re handling your own campaigns or if you’re working with a digital marketing agency. That said, if you’re working with an…
Some of What Outsourcing Your Digital Marketing Can Do
“We’re doing all right with our digital marketing. Do we really need to outsource this stuff?” It’s a common complaint we hear from prospective clients before they become clients. After all, it’s your business, your marketing, shouldn’t you be in charge of it? You already know that by outsourcing, you’ll have an entire team at…
Where the Experts See TikTok Marketing Going
“OK, sure TikTok marketing is big now, but isn’t it just a fad? These things do come and go, I remember Mastodon.” Do you ever find yourself or someone on your marketing team saying something similar to that? (OK, without the reference to Mastodon, but you get the idea). Danny Star and the team here…
Hidden Benefits of Outsourcing Marketing
You probably already know many of the main benefits of outsourcing your digital marketing. It frees up your time to focus on other tasks at work, it gives you the benefits of working with a team of professionals, and so forth. Indeed, Danny Star and the team here have helped so many to be able…