Business Marketing During COVID-19 $95
It’s impossible to overstate just how important branding is. You don’t have to be the biggest company in the world to have the best brand. While you don’t need “the biggest brand,” your company can greatly benefit from having “the strongest brand.” What’s sadly ironic about this is that not enough business owners…
What They Do: They’re best known for providing folks with car insurance. That said, they do so much more than that. Many of the services that people would have to go to the DMV for (and wait in lengthy lines for hours) can be done through Mona’s Insurance. Additionally, there can provide insurance…
Studies have shown that getting a new customer for your company, across industries, is somewhere between five to twenty-five times more expensive than hanging on to one you already have. Think about that. This is why it’s so important to hang onto the customers you’ve already got. It’s hard enough to make it in business…
“Grand Opening” “Open House” “New Release” Those have been important events for businesses of all kinds since the beginning of, well, business. Letting people know that your business has opened is literally one of the first steps towards business success. By that same token, it’s just as important to let people know…
One of the many questions that Danny’s often asked during these remote marketing consulting in Los Angeles sessions is: “how do I make content that’s new?” Another version: “what’s a way I can do something that’s totally new to get out to my customers?” There are many answers to that question, but one of…
“We understand this is a difficult time….” “In these challenging times…” “It’s impossible to overstate how difficult these times can be for many…” If you’re like Danny and the team here, you’ve probably seen so many variations on those exact messages through the pandemic. We’re not knocking the message itself. It’s an important message….
What They Do: They carry premium quality used JDM engines and transmissions. Imported directly from Japan, these engines and transmissions can be used in practically any kind of vehicle, domestic or imported. Many of these engines and transmissions are difficult to find in America. The customer base for these engines and transmissions includes retail…
The following is the first few hundred words from Danny’s most recent Forbes article, which you can read in its entirety here. What must it have been like to be at the top of the horse and buggy industry when the automobile was invented? In popular culture, there’s this idea that one day the horse…
It may be difficult to believe, but marketing budgets have actually increased during the pandemic. According to this survey, 41% of companies said that their marketing budget went up. This can seem surprising for any number of reasons, not the least of which is that many companies have struggled financially during this time. This makes…
When the pandemic began, so many companies had an ad which said something to the effect of: “these are difficult times.” “These are challenging times,” “these are uncertain times,” and so forth – they said some version of the times we’re in, they sure are bad. This showed empathy, it connected to consumers where they…
