“Everyone has a plan until something bad happens.” There are several different versions of that quote, attributed to everyone from Mike Tyson to Chuck Noll and so many others. The idea is that you make a plan, you plan as best you can, and then, something happens that ruins your plan. Now, what do you…
Category: Digital Marketing
New People to Engage in New Ways
“The digital age is now here,” is something that Danny has more or less said multiple times. The idea is that the digital age was always coming but the pandemic has accelerated it. Like many of us, you probably heard for years that video-conferencing and remote work would become the norm for many companies. Then,…
Taking Stock on a Monday
For many, Monday is the toughest day of the work week. Coming off of the weekend, everyone has to wake up, on time, and get right to work. Perhaps paradoxically, this can be even more difficult when everyone works remotely. However, at our company, we’ve found that Monday is a great time to take…
What Happens During a Marketing Consulting Session with Danny
As you may know by now, Danny offers remote marketing consulting in Los Angeles sessions. Currently, he’s doing so at reduced prices during the pandemic, at only $95. We’re often asked some version of: “that sounds great, but what actually gets covered during one of these sessions?” An Objective Eye Your business is your…
Client of the Day: AC Repair Burbank
What They Do: As of this writing, it’s just about to become summer. Summer in the Burbank/Southern California is hot. It’s as hot as anywhere in the country. Going through it without properly functioning air conditioning is somewhere between “very uncomfortable” and “literally impossible.” That’s where AC Repair Burbank comes in. As the name…
Companies are Adapting, is Yours?
During the pandemic shutdown, practically every industry took some kind of financial hit. For many businesses, that meant that they had to change something. For some, it meant they had to change everything. Now that many places across the country are starting to re-open, it’s become clear just how many companies did change during this…
Client of the Day: Jonah’s Hands
What They Do: Jonah Larson, a 12 year old crocheting prodigy from Wisconsin, has a following that spans the entire world. He’s been featured in the NY Times, Forbes, Oprah Magazine, People, USA Today. Of course, you might have seen him on The Today Show, The Kelly Clarkson Show, The Drew Barrymore Show, and others….
Digital Marketing: The Only Game in Town
Just a few years ago, for many businesses, it seemed like the only way to reach customers was to have a television ad. Before that, it was a radio ad or one in the Yellow Pages. Different companies require different kinds of marketing as well as varying approaches. The truth always was that those pronunciations…
Hoping and Preparing
There is perhaps no hoarier cliche in business than “hope for the best, prepare for the worst.” Like so many other cliches, it comes from a very real place: counting on good things to happen in the future can leave you unprepared for something bad. Finding the right balance between “optimism” and “preparation” is crucially…
Client of the Day: CS of MD West
What They Do: Corvette Specialties of MD West is the “Restoration Leader.” That’s not one of those nicknames they gave themselves, plucking it out of the air. Rather, they earned it. Since 1977, they’ve been doing everything in their power to keep Corvettes on the road. With a focus on C1, C2, and C3 Corvettes,…