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A Prescription from the Pet Doc: What to Learn from Veterinary Marketing

Every company in every industry needs some form of online marketing.  Sometimes, Danny Star and the team will use equivocating language in regards to that. “Just about every company in every industry,” “practically every company in every industry,” and something similar. However, we have yet to encounter an industry or company that could benefit in…

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Client of the Week: Scope Environmental 

What They Do:    Cleaning and restoration. Whether it’s from fire damage, water damage, smoke damage, mold remediation, and others, they have helped people return their homes or commercial buildings to a pre-disaster state.  Like so many of our other clients, Scope Environmental could be “client of the week” every single week of the year….

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The Ways A.I. Can Help Even a Brick-and-Mortar, Mom-and-Pop Store 

When you hear “A.I.,” what do you think of?  For many, it’s something from Hollywood.  Sentient cyborgs, synthetic humans, a futuristic land of technological advancement, people downloading their consciousness into a hard drive – that kind of thing that we’ve seen countless times.  However, as time advances, A.I. can become more and more a part…

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Standing Out in a Crowd: The True Power of Customization 

Another Monday, another Zoom meeting.  Videoconferencing is powerful and effective. It connects the team, helps with collaboration, and really makes a virtual workforce a workforce.  But, sometimes, in its own way, it can be a bit lonely, too.  Danny Star and the team came across a line today that really stood out to us.  In…

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To Take on Your Competition Directly, Be Indirect 

“We offer a much, much better product than the competition. We need to let people know that.”  This is a common sentiment that we hear from clients and potential clients. Danny Star and the team here are honored to work with tremendous companies who offer fantastic goods, services, and expertise to their customers.  That said,…

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Client of the Week: Los Angeles Retrofit and Construction 

What They Do:    With a name like “Los Angeles Retrofit and Construction,” you’d think their name would cover everything that they do. After all, they’re highly-experienced, trained expert contractors. They construct plans safely, quickly, and efficiently under constant and rigorous engineer monitoring.  That said, they do far, far more than that.  For example, they…

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