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Marketing Has Increased During COVID: How to Keep Pace 

It may be difficult to believe, but marketing budgets have actually increased during the pandemic. According to this survey, 41% of companies said that their marketing budget went up.  This can seem surprising for any number of reasons, not the least of which is that many companies have struggled financially during this time. This makes…

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The Transition from “Difficult Times” to Helpfulness in Marketing 

When the pandemic began, so many companies had an ad which said something to the effect of: “these are difficult times.” “These are challenging times,” “these are uncertain times,” and so forth – they said some version of the times we’re in, they sure are bad. This showed empathy, it connected to consumers where they…

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Client of the Day: Just Right Painting 

What They Do:  They are excellent residential and commercial painting contractors. Interiors and exteriors, homes, apartments, small businesses, big companies, and everything in between: they handle it all.    In fact, they also do the painting for any number of HOA (Home Owners’ Association) and construction sites, too. What sets this group apart from so…

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