“We’ve got podcasts, TikTok, videos, and so much else – do we really need to still keep up with our email marketing?” The answer is, for most companies, yes. You should. It’s still effective. That doesn’t mean that it’s your sole solution. Rather, it means that it can be a highly effective solution today as…
Category: Client Of The Day
Client of the Week: Go Go Private Transport
What They Do: Simply put, Go Go Private Transport provides the very best round trip Honolulu airport transfers. With strict adherence to all COVID-19 safety protocols, they will take you from Daniel K. Inouye International Airport to your hotel, essentially anywhere on the island. Moreover, they’ll do it in style, too. They have vehicles…
Potent Marketing Lessons from Real Estate Agents
Does it feel like all of your content is more or less the same? Have you felt “stuck in a rut” with it? You’re doing the same thing as you were successful with before. Yet, now, it’s not getting you the results that you would like? Marketing is, in many ways, a grind. It’s something…
What to Do When the Dust Settles on a Google Update
The latest (as of this writing) Danny Star and the team field calls about: “what should I think? What should I do?” As with anything else in business, so much of the difference between success and failure is determined in how you react. What it All Means Right Now So, when Google says…
Your “Portfolio” is More Than Just a Link to Your Portfolio
Does it feel like your website doesn’t rank as highly as it should? Do you feel like you have a great portfolio, but not enough folks know about it? Indeed, that’s a major part of what we do here on the Danny Star Contribution Team. We work with our clients to make sure that more…
What SEO Can and Can’t Do
“Is this SEO thing really gonna work?” Danny Star and the team have faced that question time and time again. The answer is, of course, yes. SEO can work. If you have a good strategy and stick to it, it absolutely can work. However, it has to be the right strategy for your business. Moreover,…
Client of the Week: Castillo Landscaping and Tree Services
What They Do: With more than 25 years of combined experience, Castillo Landscaping and Tree Services provide top-quality landscaping and tree services. That means that they provide a wide range of services. Yes, they can safely, securely, and quickly remove trees (even palm trees). Additionally, they can do the delicate, specialized work of trimming…
An ADA-Compliant Website is More Compliant with Everyone
“Is my site ADA-compliant? Does it have to be? Will I know if it is?” That’s a common question from many of our clients, particularly after they learn how important ADA compliance is. The truth is that you can be heavily fined if your site isn’t compliant with the ADA. But, the better news is…
A Little “Value” Goes a Long Way
“Does this piece of content have enough ‘value’ to be published?” “If this has too little ‘value’ in it, is anyone going to want to read or watch it?” At this point, you probably know that every single piece of content you put out has to have some kind of “value” for the customer (beyond…
Responsible Marketing That’s Truly Responsible
Have you been looking for ways to make your marketing more “responsible” and “ethical?” Does it seem like the rules governing such a thing change quite often? “Responsible marketing,” definitionally, is something to aspire to. After all, we all want to do good in the world. Of course, marketing, by its very nature, is often…