Does it feel like even when your marketing “hits,” it doesn’t seem to last for all that long? Have you felt like your brand just isn’t as strong as it should be (even though you have a really good brand?) Even the richest, most successful companies in the world have gone through at one time…
Category: Client Of The Day
Client of the Week: SV Recovery
What They Do: In their own words, their job is “providing vital services with hope for tomorrow.” SV Recovery is a private Los Angeles alcohol and drug detox facility that is as beautiful as it is luxurious. Their indispensable therapies form the foundation for recovery from substance abuse, psychotropic disorders, co-occurring disorders, and others. …
Small Channel YouTube Tips (That Can Work for Your Marketing)
Wondering how to get more customers for your business? Do you want to connect to more of the right potential customers/clients? Starting a YouTube channel is one way to do exactly that. Should that be the case, you’d be well-served to read this great article and watch the accompanying video. That said, even if you…
Your Website’s Appearance is More Than Just “Looks”
“We think our website looks good enough, it doesn’t need to be improved.” “Sure, our website like, may not look great-great. But, it’s mostly fine.” Have you ever found yourself saying that? For many business owners, there may be a feeling of “our website looks good enough. It may not be perfect, but it gets…
The Most Effective Kind of Content Marketing
“I hear you say that content marketing is important, but is it really that important? It just seems like a lot of work and I’m not sure there’s going to be that much payoff for us.” That sure is something that Danny Star and the team here have heard from clients and prospective clients many…
The New Hot Trend in Marketing: Optimism
“We want our marketing to be ‘optimistic’ and ‘upbeat.” “There’s too much negativity in the world. We’re trying to do something positive with our marketing.” Danny Star and the team here often hear that from clients and prospective clients. It certainly makes sense that folks want to be more optimistic in just about everything they…
Another Way to Think About a Digital Marketer
“Do I really need digital marketing to handle my online marketing?” “I can post blogs, I can record myself talking into my phone for five minutes. What exactly do I need an online marketing team for?” Those are valid questions, some of which we’re often asked, in one form or another. The truth is that…
Client of the Week: EGA Logistics
What They Do: EGA Logistics offers some of the best Yard Management, Truckload, Dedicated, LTL, Freight Brokerage, Warehousing Services, and Material Handling that you’ll find anywhere. They understand that it’s critically important to their clients’ operation that their goods reach their final destination. For one, that means that they tailor their shuttle services to…
There’s Still Time to Boost Your Google Page Experience
For months (and even longer), Danny Star and the team have been telling folks that Google’s page experience algorithm update is coming. We’ve gotten our clients into compliance with it. That way, they would be absolutely in the best position to take advantage of the changes when they arrived. Well, that time is now. As…
Learning from History the Right Way
Ther“With our customers coming out of the pandemic, we don’t know what to do. It’s not like there’s some way to draw from history for this.” That’s a common concern, one that Danny Star and the team hear often. It’s a legit worry, too. After all, just about no one alive has lived through what…