Business Marketing During COVID-19 $95
Everyone is looking for more ways to bring in more customers/clients, this holiday season and every other. Google is in the business of connecting users to what they want. To facilitate this, Google recently made some changes to Maps. As a business owner/marketer, there’s some actions you can take to get the most out of…
Today is November 17th, 2021. Today, Google is implementing another core update. By the time you read this, there may be another Google Core Update. Google is always looking for ways to improve their overall systems, hence these continual updates. These can lead to any number of changes for your business. It’s important to…
No matter how close you think the holidays are, they’re actually closer than you think. Thanksgiving is in little more than a week. “Black Friday” and “Cyber Monday” follow soon after. You no doubt have your holiday marketing campaigns and plans in full swing. However, there is still something you can do that many different…
Thanksgiving is only a few weeks away. Hopefully, you’ve got your holiday marketing campaigns together, and ready to roll out (if they’re not already rolling out). That said, there’s still some work you can do at the margins. There’s still plenty of time to write and send the kinds of emails that are going to…
“We’ve got a great video that we’re proud of, that’s really going to help our business. Now, what do we do?” You may laugh to read that, but it’s a real question that Danny Star and the team here receive often. While we provide complete content marketing (including podcasts and video marketing) services to our…
“We want to create content that builds trust with Google, that Google can trust to put higher in their rankings.” Danny Star and the team have received some version of that directive often. It makes sense. You want to rank higher on Google. So, it stands to reason that you would want to appease Google…
Some Google ranking factors are bigger than others. There are some that are critically important (such as making sure that your site is optimized for mobile). Then, there are those that, perhaps, won’t “move the needle” all that much. But, there’s something that each Google ranking factor has in common: they all count. Each one…
“I really have to worry about holiday marketing? Halloween isn’t even for a few days.” Yes, yes you do. As Danny Star and the team tell our clients, prospective clients, and basically anyone who’ll listen, the holiday season starts early. Waiting until the last minute to do things can severely damage your holiday efforts. That…
For a seemingly long time, Danny Star and the team have been helping folks to grow on TikTok. It has helped so many businesses to take their marketing to the next level (and, indeed, beyond). That said, there’s still time to get “in” on TikTok. While it’s different from any of the other platforms, it…
Many of the clients of Team Danny Star (as well as prospective clients) will, rightly, do their own research before they speak to us. One question we’re asked by those clients from time to time is some version of: “does our content fit Google’s “E-A-T” idea?” It’s a good question. If you don’t know, “E-A-T”…
