“I just don’t know what to do.” “When it comes to growing my business online, I feel kinda powerless.” Those are complaints that we hear from some prospective clients. It makes sense. When you post something online and no one responds, or you try something new with your online marketing and it comes up short,…
Category: Marketing Consulting
What We Can Learn from Cruise Ship Marketing
In February, with cold weather outside, a trip on a cruise ship sounds quite appealing. Of course, like everything else, the pandemic has to be taken into account. Cruise ships, as much as or perhaps even more than most other injuries, really struggled during the pandemic. “Stay more than six feet apart from other people”…
Google Associations: Associating with Success
Google never sleeps. That’s true figuratively and literally. Obviously, you can use Google day and night, at any time, etc. However, that phrase is also true in the fact that Google always seeks new ways to improve their products, to make things easier on their uses. Case in point, this recent change to the Search…
What You Can Learn from NASCAR Marketing
Not many of us on team Danny Star watch NASCAR. (Frankly, I don’t think any of us do.) However, we’ve all heard of “The Intimidator,” Dale Earnhardt. This recent article showed just how successful he was. Not just on the track, but also in his marketing. The fact that we, people with only a vague…
Client of the Week: IT Gurus
What They Do: True experts of IT Support Services, they offer a wide array of high-quality IT services, hardware, and software sales. For a large number of small and mid-size businesses, they provide design and installation services as well as remote IT management. Every IT support solution is crafted for the client as well…
Days Off & On: Getting More From Your Employees (Without Burning Them Out)
Happy Day-After-Presidents’ Day 2021! That’s one of those holidays that some businesses have off while many others don’t. Here at Website Depot, Danny Star gives the team the option to work on the day if they want. But, he does make the teamwork for at least a half-day on the following Saturday. This is true…
Client of the Week: AutoBazaarUSA
What They Do: They make it easier than ever to sell and buy used and new vehicles. Specifically made for European new and used cars, the idea is to give both sellers as well as potential buyers more control over the vehicle buying process. All you have to do is go to the page,…
Don’t Let Personal Preference Preclude You From Success
So much of what people do in marketing comes from experience. You try something. It works, it doesn’t, or, it works to an extent and you figure out ways to improve it. That’s certainly what Danny Star and the team do here. However, as we have so much experience, we’ve been able to help so…
More Evidence from Google That, Yes, Content Continues to Be King
“Content is king!” Danny Star says that to the rest of the team here often. It’s been true every time he says it. With the right content, used properly, and in the right places, your business can grow beyond your most exorbitant dreams. That said, using content improperly, or even just sub-optimally can keep your…
A Prescription from the Pet Doc: What to Learn from Veterinary Marketing
Every company in every industry needs some form of online marketing. Sometimes, Danny Star and the team will use equivocating language in regards to that. “Just about every company in every industry,” “practically every company in every industry,” and something similar. However, we have yet to encounter an industry or company that could benefit in…