ds     or

First Impressions After Buying: Never Too Early for Customer Retention

You’ve made a sale! Congratulations!  Now what?  If you’re like many small business owners, (particularly newer ones) it might feel like this is the time to celebrate. It is, of course (even if it’s just mentally for a few seconds). But, then it’s time to get on with the work of retaining this customer.  As…

Read More

ds

Pivoting, Not Abandoning: Why “Old” Forms of Marketing Still Matter 

“Everyone’s online all the time now.”  “What really matters is digital marketing. You can forget about everything else.”  “You have to reach people where they live. We were always going to live more and more online, the pandemic just accelerated it.”  Have you heard some version of these sentiments over the last few months?  Of…

Read More

ds

Lessons From Marketing Products that Were Previously Taboo 

The biggest cliche in marketing might be “the world is always changing.”  That’s true, but it’s important to note the many ways that the world isn’t changing, too.  For example, as more states legalize marijuana, more companies are getting into it. That means that, in a relatively short period of time, there’s been a real…

Read More

ds

When Asking “Is ____ Marketing Necessary,” the Answer is Always Yes 

“Does automobile marketing matter during the pandemic?”  “Is marketing towards travelers still relevant during COVID-19?”  “Should the hospitality industry shut down all marketing until the pandemic has passed?”  If you’re reading this blog, we imagine that you’ve read plenty of articles with similar headlines over the last few months.  It makes sense, in a way….

Read More

ds

Client of the Day: the Venice Beach Surgical Center 

What They Do:    Simply put, they offer the best surgical experience in Los Angeles. Much of that comes from Dr. Rojas himself.  Medical and Surgical Director for the facility, he has been practicing cosmetic surgery as well as anti-aging medicine in Southern California for more than twenty years.  Today, the sheer number of services…

Read More

ds

Marketing in High Gear: Learning from Car Dealerships During COVID-19 

There are business models that got hurt by the pandemic and then there are those that got absolutely wiped out.  Car purchasing was one such method.  Think about all of the now-potentially-fraught interactions that go into buying a car: talking to the salesperson, touching the car (that many other people may have touched), the test…

Read More

ds

Using Localized Digital Marketing to Get the Jump on the Big Chains

Do you run a local business? Have you found that you have to compete with some of the biggest companies in the world right in your hometown?  That’s something that small business owners have had to deal with seemingly forever. You have a successful business that’s growing, and then someone comes into your area backed…

Read More

ds

Nothing Evil About It: Shining a Light on “Dark” Social Media 

Despite the rather ominous sounding name, there’s nothing “dark” about “dark social media.” Really, it’s referred to as “dark” not because it’s nefarious or dangerous in any way, but rather because it’s spread in such a way that can’t be easily measured.    There are some tips that you want to keep in mind so…

Read More

Hale and Hearty: What You Can Learn From Healthcare Digital Marketing 

No matter what industry you’re in, what products, goods, and services you offer, there’s something you can learn from the healthcare industry.  That may sound odd, or far removed from what you do, but the truth is that healthcare digital marketing practices may help your company. For example:    Be an Expert    You’re a…

Read More