At our company, we’re lucky in many ways. Not the least among them: Danny prioritized our safety since the beginning of the COVID-19 pandemic. He sent the entire Website Depot team to work from home on March 13th, ahead of many, many companies. Now, as some companies begin to open up, he’s continued that commitment…
Category: Marketing Consulting
The Power of Empathy
“These are difficult times.” “These are trying times.” “We’re all in this together…” How many of those phrases have you read in emails, social media posts, and other forms of advertising from companies since March? By June, each of them has become a kind of digital marketing cliche, but companies use them for a reason….
Things to Be Aware of If You’re Re-opening
Here at Website Depot, Danny decided to have the entire team continue working remotely through all of 2020. Some employees may continue working remotely for even beyond that, too. Danny’s staying flexible about it, which is one of the key things to keep in mind if your business does have to re-open or if you’re…
Better Working on Friday
Even when working from home, it’s not always easy for employees to focus on Friday. Yes, your team is a true collection of professionals, all working hard together towards a common goal. However, it’s also almost the weekend. Sure, there’s no “office clock” for everyone to stare at, but productivity can dip a bit on…
Frontiers in Marketing: Podcasting
“Oh, I could never do a podcast.” Danny hears this from clients, business owners, marketers, and others all the time. Almost invariably, that assumption is wrong. You don’t have to be a famous comedian or radio professional to have something to contribute. By that same token, a successful podcast for your company or a…
Helping Your Employees on the First Day Back After a Holiday
There are tough first days of the week and then there’s the first day back after a vacation. As of this writing, it’s the Tuesday after Memorial Day. While for many of us we just had a three day weekend, even that extra day can make it a little bit more difficult for your employees…
The Importance of Stepping Away for a Bit
Everyone works hard. For as much as business owners may worry about employees “slacking off” or “dogging it,” the truth is that just about every employee works as hard as they can. Does that mean they don’t take breaks? No, but there are few active malingerers. However, to maintain that pace, it requires stepping back…
Picture Day and True Meaning of Connectivity
You remember “picture day” from when you were a little kid: your parents probably made you put on some outfit that no doubt felt ridiculous to you, put some kind of gel in your hair, and then hoped that you stopped fidgeting enough to actually get your picture taken. Of course, looking back, what was…
The Importance of Ego-Free Brainstorming
Everyone in your company has ideas. They might not have them immediately, but perhaps they hear something that someone else suggests, and it makes them think or something. Danny holds brainstorming sessions often, just as many other companies do. But, there are some workers, truly intelligent, talented, gifted, experienced and more that maybe don’t feel…
Advanced Work from Home Tips
In the past week, Danny and the Website Depot team have officially spent two months working from home. In that time, what had been shocking has become routine. Every employee has found, one way or the other, an equilibrium. That means we’ve all found a way of working from home that, well, works for us….