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Danny Star

Some of What Outsourcing Your Digital Marketing Can Do 

“We’re doing all right with our digital marketing. Do we really need to outsource this stuff?” It’s a common complaint we hear from prospective clients before they become clients. After all, it’s your business, your marketing, shouldn’t you be in charge of it? You already know that by outsourcing, you’ll have an entire team at…

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Danny Star

In Terms of Content, “Unique” Doesn’t Equal “Quality” to Google 

“We’ve been putting unique content onto our site consistently. It’s not doing anything for our Google ranking!” Have you found yourself saying something similar to that? It’s not an uncommon complaint. You know that, to get as much out of your SEO as you would like, you need to have consistent content creation. “Content is…

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Danny Star

What to Always Remember About Google’s “E-A-T” 

Expertise. Authority. Trustworthiness.  You know that’s what Google is looking for in terms of “E-A-T.” But, do you know how they determine that? Do you know your site’s “E-A-T” score?    As you may know, Google certainly considers “EAT” important, but they look at it differently for different sites. They tend to be more stringent…

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