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One Question to Answer When You Try Something Outside Your Comfort Zone 

“Life begins where your comfort zone ends!”  We’ve all heard that cliche so, so many times.  There is great truth to it.  Continuing to do the same thing, over and over, may not lead to success if it hasn’t already. That said, just trying something new to try something new, without thinking about it, is…

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Client of the Week: Mona’s Insurance 

What They Do:    They make life easier for a large number of people. Mona’s Insurance makes it simpler for folks to get car insurance, home insurance, motorcycle insurance, commercial insurance, and plenty of other kinds of insurance, too. Beyond that, they also offer vehicle registration services, income tax services, notary public, and more.   …

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More Marketing Opportunities and Challenges Than Ever 

In 2020, we wrote plenty of articles about how marketing presented “challenges and opportunities.”  Now, fortunately, in 2021, it looks like we’ll be writing about how there are “opportunities and challenges.”  It is nice to be able to lead with opportunities as opposed to challenges. It certainly looks like there will be more of the…

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Going Where Your Customers Are (And Where They Will Be) 

“How do I communicate with my customers right now?”  That’s a question Danny Star and the team get that requires a complex answer.  Sure, you can reach your customers through social media, blogs, and so forth, but for many business owners, that doesn’t feel like enough.  The truth is that there are more platforms to…

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Instead of Big Changes, Small Tweaks Can Work in Our Digital Age 

“What big changes can we make?”  “I feel like we’re falling behind our competitors. We’ve been looking at a giant paradigm shift. What do you think?”  Danny Star and the team here are often asked questions like this from clients and prospective clients alike.  Yes, in many cases, the best course of action for a…

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Key to Growing Your Business Online: Always Something You Can Do 

“I just don’t know what to do.”  “When it comes to growing my business online, I feel kinda powerless.”  Those are complaints that we hear from some prospective clients.  It makes sense.  When you post something online and no one responds, or you try something new with your online marketing and it comes up short,…

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