Business Marketing During COVID-19 $95
For months (and even longer), Danny Star and the team have been telling folks that Google’s page experience algorithm update is coming. We’ve gotten our clients into compliance with it. That way, they would be absolutely in the best position to take advantage of the changes when they arrived. Well, that time is now. As…
Ther“With our customers coming out of the pandemic, we don’t know what to do. It’s not like there’s some way to draw from history for this.” That’s a common concern, one that Danny Star and the team hear often. It’s a legit worry, too. After all, just about no one alive has lived through what…
One thing that we always do here on the Danny Star team is keep up with digital marketing news. Recently, big news dropped: Instagram is “rolling out a native affiliate tool.” What this means is that “creators will soon be able to earn commission payments for the purchase they inspire on the app.” This can…
What She Does She’s a licensed clinical psychologist who treats adolescents as well as adult clients. Her specialty is in treating depression, anxiety, and addictive disorders. Previously, Dr. Calnan was the staff psychologist for the La Ventana Treatment Programs in Thousand Oaks as well as Ventura. She also served as the primary therapist…
What makes a great marketer? Whether for your own small business or for someone else’s, what sets one marketer apart from the next? The ability to craft effective campaigns? Of course. Creating engaging content that’s valuable for customers/clients? Absolutely. Having a mastery of SEO, Google Ads, and similar technical skills? 100%. Those are just a…
“We want our content to be more authentic. Nothing slick or ‘salesy,’ but real, authentic stuff.” That’s one more statement that Danny Star and the team have heard from plenty of clients and marketing professionals over the years. Everyone wants marketing to be authentic, to be real. “Authentic marketing” can be a bit difficult to…
“These emails are great, but how can we really take advantage of our list?” “We keep doing good emails, yet we aren’t getting the kind of opening rate that we want. What gives?” Email marketing is powerful, but it can be tricky, too. You know the basics, now you want to see what you can…
You have a great piece of content. Now, what do you do with it? Maybe it’s a detailed how-to that your customers/clients could really use. Perhaps it’s a fun video showing how to use your product/services. It could even be a podcast where you had a particularly fascinating guest. The truth is that a great…
Yesterday, Google released a “broad core algorithm update.” If that sounds like a big deal, it is. Sure, there are plenty of folks on Bing. But, there’s only one Google. When it comes to folks finding your business online, there’s Google, and then there’s everyone else. So, making sure that your business is constructed in…
What They Do: Simply put: keep people cool. As you’ve probably noticed if you’re here in Southern California, it’s been hot recently. Really, really hot. Memorial Day Weekend is over, so summer is upon us. This is the time when “air conditioning” isn’t a “want to,” it’s a necessity. These professionals make sure that your…
