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Going Where Your Customers Are (And Where They Will Be) 

“How do I communicate with my customers right now?”  That’s a question Danny Star and the team get that requires a complex answer.  Sure, you can reach your customers through social media, blogs, and so forth, but for many business owners, that doesn’t feel like enough.  The truth is that there are more platforms to…

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Instead of Big Changes, Small Tweaks Can Work in Our Digital Age 

“What big changes can we make?”  “I feel like we’re falling behind our competitors. We’ve been looking at a giant paradigm shift. What do you think?”  Danny Star and the team here are often asked questions like this from clients and prospective clients alike.  Yes, in many cases, the best course of action for a…

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Key to Growing Your Business Online: Always Something You Can Do 

“I just don’t know what to do.”  “When it comes to growing my business online, I feel kinda powerless.”  Those are complaints that we hear from some prospective clients.  It makes sense.  When you post something online and no one responds, or you try something new with your online marketing and it comes up short,…

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What We Can Learn from Cruise Ship Marketing 

In February, with cold weather outside, a trip on a cruise ship sounds quite appealing.  Of course, like everything else, the pandemic has to be taken into account.  Cruise ships, as much as or perhaps even more than most other injuries, really struggled during the pandemic.  “Stay more than six feet apart from other people”…

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