Business Marketing During COVID-19 $95
“You have to take advantage of every opportunity.” “If a competitor messes up, you need to exploit that!” You’ve probably heard something like the above many times. Danny Star and the team here certainly have. The “dog eat dog” world of business makes it so that you have to do what you can to survive. …
This is a time of year when many look back. Looking at what worked, what could have worked better, and what could be improved. By that same token, if you’re like Danny Star and the team here, odds are you’ve read any number of “What to Do for 2021” articles. If you’ve been considering trying…
What They Do: 1Appliance Parts has that name because they’re number one for appliance parts. It’s certainly not because they only offer one appliance part. Rather, it’s the exact opposite. They offer thousands of parts. Moreover, they have thousands of parts for so many different kinds of appliances. Ovens, refrigerators, washing machines, dryers,…
When the pandemic first hit, we all changed very quickly. Danny Star, for example, sent the entire team to work from home on the second Thursday in March. That proved prescient. It helped so many of us to adjust that much faster (to say nothing of the health benefits). As time has gone on, it’s…
Every morning/afternoon, Danny Star and the team here go through many different articles about online marketing. There are seemingly endless blogs about “what not to do on social media.” These tend to cover big mistakes: alienating potential customers, not being properly set up, that sort of thing. What they rarely cover are the sort of…
Danny Star recently passed along an article about “10 Successful Startups Founded During the 2008 Great Recession.” There’s an irony to this because each of us on the team were well aware of a particular startup that was founded during the Great Recession: the company we’re working for. Website Depot began in the absolute pit…
“Which keywords are right for me?” “I know the keywords I think are correct for my business, but I don’t know exactly which ones to use.” Every business is different from the rest. That’s true within your industry as well. For example, one pizza place might be better served by focusing on “pizza delivery near…
Many of the clients that Danny Star and the team here work with previously worked with another marketing company. The stories they tell about why things went awry are all different. That said, they often share commonalities. Many are exactly what you think: they didn’t rank high enough on Google, the content was of low…
If you’re looking for inspiration in your marketing, you may look at your competitors. You may look at what you’ve done in the past. One thing that Danny Star and the team do here from time to time: look at the industries that are struggling. Look at the ones that have faced unprecedented challenges, the…
Accessibility is important. That’s true figuratively and literally. When Danny Star discusses “accessibility,” he usually means it in the context of “accessing your website.” This is often phrased in the question: “Is your website mobile optimized?” Can your customers/clients/anyone else access your site from anywhere on any device? However, another definition of accessibility is to…
