There is perhaps no hoarier cliche in business than “hope for the best, prepare for the worst.” Like so many other cliches, it comes from a very real place: counting on good things to happen in the future can leave you unprepared for something bad. Finding the right balance between “optimism” and “preparation” is crucially…
News
Client of the Day: CS of MD West
What They Do: Corvette Specialties of MD West is the “Restoration Leader.” That’s not one of those nicknames they gave themselves, plucking it out of the air. Rather, they earned it. Since 1977, they’ve been doing everything in their power to keep Corvettes on the road. With a focus on C1, C2, and C3 Corvettes,…
ROI Without Rationalization
One of the best parts of digital marketing, especially the way Danny goes about it, is that you can truly know the ROI. You don’t have to “guess” what it is, nor do you have to rationalize that it’s doing better (or worse) than it actually is. Verified digital tools can let you know exactly…
Client of the Day: Wood Silverlake
What They Do: Pizza. Sure, they have plenty of great wines, sandwiches, and more. But, Wood Silverlake’s specialty is wood-fired Neapolitan pizza. They have a tremendous Happy Hour, handmade pasta, and more. But, as we said, they’re best known for their wood-fired pizzas. During the pandemic, they’ve done a great job expanding exactly how…
Getting Your Business Off the Ground in Tough Times
Even with many places across the United States opening up again and some encouraging employment numbers, the economy is still in rough shape. That’s difficult for everyone, but particularly some entrepreneurs who may be starting out with their business or trying to “get it off the ground,” so to speak. You may have spent years…
Client of the Day: Zoom Moving
What They Do: Help people move. Zoom Movers is a Los Angeles-based moving company that offers local, commercial, and labor only moves. With an eye towards making sure that everything is done right, they wrap all furniture in blankets as well as shrink wrap, drawing from their unlimited supply. During the COVID-19 pandemic, they’ve…
Security for Your Staff, Online and Off
At our company, we’re lucky in many ways. Not the least among them: Danny prioritized our safety since the beginning of the COVID-19 pandemic. He sent the entire Website Depot team to work from home on March 13th, ahead of many, many companies. Now, as some companies begin to open up, he’s continued that commitment…
Client of the Day: Levinson Law Group
What They Do: Help people. The Levinson Law Group assists those who have been injured in vehicular accidents in Carlsbad and the surrounding area. By literally any standard, they are rated as one of the best. They’ve been a digital marketing client of Website Depot for a few months now. What We Do for…
The Power of Empathy
“These are difficult times.” “These are trying times.” “We’re all in this together…” How many of those phrases have you read in emails, social media posts, and other forms of advertising from companies since March? By June, each of them has become a kind of digital marketing cliche, but companies use them for a reason….
Things to Be Aware of If You’re Re-opening
Here at Website Depot, Danny decided to have the entire team continue working remotely through all of 2020. Some employees may continue working remotely for even beyond that, too. Danny’s staying flexible about it, which is one of the key things to keep in mind if your business does have to re-open or if you’re…