You probably already know many of the main benefits of outsourcing your digital marketing. It frees up your time to focus on other tasks at work, it gives you the benefits of working with a team of professionals, and so forth. Indeed, Danny Star and the team here have helped so many to be able…
Tag: Danny Star
Marketing Lessons from the Wine Industry
“We need to do more to think ‘outside of the box.’ Everything we do feels like it’s more or less the same.” Is that something you find yourself saying about your digital marketing? The truth is that, yes, for many companies, their marketing strategies will, in many ways, be similar. But, there’s inspiration around, no…
In Terms of Content, “Unique” Doesn’t Equal “Quality” to Google
“We’ve been putting unique content onto our site consistently. It’s not doing anything for our Google ranking!” Have you found yourself saying something similar to that? It’s not an uncommon complaint. You know that, to get as much out of your SEO as you would like, you need to have consistent content creation. “Content is…
What to Always Remember About Google’s “E-A-T”
Expertise. Authority. Trustworthiness. You know that’s what Google is looking for in terms of “E-A-T.” But, do you know how they determine that? Do you know your site’s “E-A-T” score? As you may know, Google certainly considers “EAT” important, but they look at it differently for different sites. They tend to be more stringent…
TikTok Marketing: the Shape of Things to Come
Do you ever go back and look at marketing articles that predict the future? If you have, then you’ve probably noticed that plenty of them are, well, wrong. (This is particularly true if you read any of the December 2019 articles with headlines like “What You Can Count On in Digital Marketing 2020” and so…
Thoughts on What Customers Want from Brands in 2022
Have you read many articles about what customers are looking for in 2022? Have you gotten to the point where so many of them tend to blur into each other, where they all seem the same, and when you come across something different it stands out from the rest? If so, Danny Star and the…
Looking for New Year’s Marketing Resolutions? Try TikTok Marketing
This is the time of year for friends, family, and making resolutions about how to improve your marketing in the new year. Like any other kind of resolution, it should be something that you can do, with realistic goals, that really will help. For many companies, now is the time to get started with TikTok…
Some More of the Downsides of Hiring Digital Marketing Freelancers
Over the years, Danny Star has extolled the virtues of hiring a digital marketing agency over freelancers to any number of clients. There are many reasons for this, several of which we’ve elaborated on in the past. Recently, we came across an article in Search Engine Journal which also showed some of the drawbacks…
The Fundamentals of Google Rankings: Common Sense
“But really, what does it take to climb the Google Rankings?” That’s one of the more common questions that we’re asked by prospective clients. It makes sense. When you hire a full-service digital marketing company, you want great web design, effective marketing, and so much more. But, at the end of the day, you want…
One of the Best Ways to Respond to a Google Update: Balance
Does it feel sometimes like Google does updates without anyone knowing about it? That’s not just you – that’s really happened. In fact, something like that just happened recently. The Google Search Central twitter account recently posted: “Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8.” …