“We’re going to outwork everyone! We’re going to work and work and work until we’ve done more work than any other company!” That can be a good idea. It can certainly help you to get an edge on the competition. But, you don’t want to work too much. You don’t want to burn yourself (or…
Tag: Danny Star
Client of the Week: Journey Builders
What They Do: When it comes to roofing and construction in Los Angeles, there’s Journey Builders and then there’s everybody else. For many years, they’ve provided the best, most energy-efficient roofing options to their customers. For example, all of their roofing projects meet the stringent “Title 24 Cool Roof” requirements. That means that…
Ways to Win Black Friday/Cyber Monday 2021 (and 2022)
Black Friday will be here before you know it… literally. As of this writing, it’s Monday, five days from Black Friday and one week from Cyber Monday. Many companies, at this point, extend their sales throughout the entire week, so as to get as many online buyers/clients as possible. It may be a little late…
Utilizing Google Maps Updates for Your Business
Everyone is looking for more ways to bring in more customers/clients, this holiday season and every other. Google is in the business of connecting users to what they want. To facilitate this, Google recently made some changes to Maps. As a business owner/marketer, there’s some actions you can take to get the most out of…
What to Keep in Mind During Google Core Updates
Today is November 17th, 2021. Today, Google is implementing another core update. By the time you read this, there may be another Google Core Update. Google is always looking for ways to improve their overall systems, hence these continual updates. These can lead to any number of changes for your business. It’s important to…
Your Google My Business, the Holidays, and You
No matter how close you think the holidays are, they’re actually closer than you think. Thanksgiving is in little more than a week. “Black Friday” and “Cyber Monday” follow soon after. You no doubt have your holiday marketing campaigns and plans in full swing. However, there is still something you can do that many different…
Thanksgiving Email Marketing Tips
Thanksgiving is only a few weeks away. Hopefully, you’ve got your holiday marketing campaigns together, and ready to roll out (if they’re not already rolling out). That said, there’s still some work you can do at the margins. There’s still plenty of time to write and send the kinds of emails that are going to…
Avoiding Getting Caught in the Spam Filter
A couple of days ago, Google rolled out a spam update. If that sounds familiar, it should. Google has already done so three other times this year. Whenever Google takes such an action, many business owners get concerned: “does this mean that I could be flagged without knowing it? Google isn’t going to see me…
Client of the Week: Glendora Recovery Center
What They Do: Glendora Recovery Center is a drug and alcohol addiction treatment center with a comfortable and upscale family style environment. Obviously, there are many different drug and alcohol treatment centers in Southern California, but Glendora Recovery Center stands out due to their emphasis on being the most compassionate treatment center in the…
Getting the Most From Your Video Marketing
“We’ve got a great video that we’re proud of, that’s really going to help our business. Now, what do we do?” You may laugh to read that, but it’s a real question that Danny Star and the team here receive often. While we provide complete content marketing (including podcasts and video marketing) services to our…