Whenever Google makes some kind of change, whether it’s major or sometimes even minor, the Danny Star Team gets questions. That makes sense. These days, Google is such a major factor in terms of how a business is perceived online. “Are these changes going to hurt us? How can we deal with them?” And so…
Tag: Danny Star
Mental Health in the Workplace: An Ongoing Priority
With millions and millions of people in the United States vaccinated against COVID-19, more businesses are returning to in-person offices. However, it hasn’t all gone well. For example, “roughly 1 in 3 workers back in the workplace said the return-to-office shift negatively impacted their mental health.” Just because the world has returned slightly more “back…
Client of the Week: Elevated Seasons
What They Do: Elevated Seasons are true outdoor lighting and landscape professionals. As an expert landscape lighting company, they’re Southern California’s leading provider of landscape lighting design and synthetic lawn installation services. So, they’re basically a “one-stop shop” for your landscaping needs. As the Danny Star team can tell you, they can make your…
Top Marketing Tips from the American Booksellers Association
Have you been trying to “think outside of the box” but can’t seem to come up with anything new? Does it feel like everything you’re doing is just some variation on something that you’ve done before? Some of the best ways to think of something new: look at the competition, look at something you’ve done…
Corporate Social Responsibility Done Right
Have you been doing more with your company’s “corporate social responsibility” but aren’t sure exactly how to go about it? Does it feel like something that your company isn’t big enough for? Here on the Danny Star Team, we take corporate social responsibility seriously. Website Depot, whenever possible, gives back to the community. That can…
Why Now is the Best Time to Get Started with TikTok Marketing
“TikTok? Isn’t that fad over yet? We don’t need our business to reach out to teenagers, so no, we don’t need TikTok marketing.” Many business owners have that same concern, perhaps not in those exact words. The truth is that TikTok marketing has always been a good investment. But, and this is crucial, that’s especially…
Suffering From Email Marketing Writers’ Block? Read This
“We know that email marketing is important. We know it may have a greater ROI than so many other forms of marketing. But… we just don’t know what to write for it.” Paradoxically, the more important someone tells you email marketing is, the more difficult it can be to put an email together. After all,…
The One Thing Your Conversational Storytelling Marketing Needs
“We’re trying to include more storytelling in our marketing but it isn’t working just yet. What are we doing wrong?” For one, when it comes to your online marketing, as Danny Star and anyone on the team can tell you, it usually takes time. That said, including storytelling in your marketing can really pay off. …
Client of the Week: Rosenberg, Minc, Falkoff & Wolff LLP
What They Do: “Top New York City Personal Injury Lawyer” might sound like hyperbole, but, when it comes to this firm, it really isn’t. They have a 95% success rate with 99 years of experience. That is not a misprint or an exaggeration. They really do have nearly a century of experience. Obviously, that’s…
Google: Better Experience for Your Customers is a Better Experience for You
“What is ‘page experience?’ We’re running a business, not a tourism company. How do we know if our website has a great ‘page experience?” This is something that marketers and business owners have wondered about since Google announced that it would take “page experience” into account. Indeed, Danny Star and the team have helped so…