What They Do: Essentially, you can sum up Outdoor Systems’ services as “turning dark spaces into great places to live and relax.” By adding landscape and architectural lighting to your home, it opens up so much. With their work, you can open up your doors to an entirely new way of living, relaxing, and…
Tag: Danny Star
The Influencers You Can Always Afford
“We’d love to get influencers for our project but it’s so hard to afford someone that would actually help.” This is a valid point that so many marketers and small business owners are facing right now. Sure, there’s more money in “influencer marketing” than ever. But, the goal isn’t just to bring in a great…
Marketing on the Most Downloaded App in the World
Quick: what was the most downloaded app in August of 2021? Here’s a hint: it was the most downloaded app in July of 2021, too, as well as June of 2021 and May of 2021. That said, it wasn’t just something that was hot this summer. Get it yet? OK, here’s one last hint: it…
Content Marketing: It’s Not Just About You
Does it feel like your content doesn’t really connect to readers and viewers? Do you know when you’re reading “bad” content but aren’t sure exactly how to put into words what separates it from the rest? Danny Star and the team here have talked to so many clients who were “doing everything right” when…
Something to Keep in Mind for Making Your Site More ADA Compliant
Have you taken steps to make your site more ADA-compliant, but you worry that you haven’t done enough? Does it concern you that, at any moment, someone could claim that your site isn’t ADA-compliant? Obviously, you want to make your site more ADA-compliant because you don’t want to be fined or anything of that nature….
Client of the Week: The FlexTrack
What They Do: Simply put, The FlexTrack offers quality flexible tracks for all your curtain needs. But, that’s only part of what they offer. The very best of kits and aluminum tracks, they can run straight or curved. You can extend them, and you can even mount them on your ceiling or wall. Beyond…
Title Tags: Best Practices and What to Avoid
To get the most out of your online marketing, you will, at one point or another, have to get “technical.” You’ll have to make sure your site and content are “up to snuff,” so to speak. So, to that end, you’re going to want to be in compliance with Google’s edicts as much as possible. …
Even on TikTok, Marketing Doesn’t Have to be Flashy to Be Effective
“Well, if we’re going to be marketing on TikTok, we have to do something new.” That’s a common marketing thought. The truth is: “… maybe. But not necessarily.” Yes, TikTok is different from any other marketing platform. Much of what’s most effective there might not work on another marketing platform. That said, you don’t have…
What You Can (and Shouldn’t) Take from Google
We talk to clients who say things like: “why do we need to worry so much? Shouldn’t we just do everything that Google says to do and then just go from there?” It makes sense to think that. After all, so much of being successful at modern, local SEO is about meeting Google’s expectations. That…
Client of the Week: The Write Touch
What They Do: The Write Touch is an established, top-level online retailer for Filofax organizers, Lamy pens, and much more. Filofax products, if you’ve never encountered them before, are truly one of a kind. These organizers and notebooks conform to the highest standards of quality and beauty. Just as (if not more) important, they…