Business Marketing During COVID-19 $95
What makes a great marketer? Whether for your own small business or for someone else’s, what sets one marketer apart from the next? The ability to craft effective campaigns? Of course. Creating engaging content that’s valuable for customers/clients? Absolutely. Having a mastery of SEO, Google Ads, and similar technical skills? 100%. Those are just a…
“We want our content to be more authentic. Nothing slick or ‘salesy,’ but real, authentic stuff.” That’s one more statement that Danny Star and the team have heard from plenty of clients and marketing professionals over the years. Everyone wants marketing to be authentic, to be real. “Authentic marketing” can be a bit difficult to…
“These emails are great, but how can we really take advantage of our list?” “We keep doing good emails, yet we aren’t getting the kind of opening rate that we want. What gives?” Email marketing is powerful, but it can be tricky, too. You know the basics, now you want to see what you can…
You have a great piece of content. Now, what do you do with it? Maybe it’s a detailed how-to that your customers/clients could really use. Perhaps it’s a fun video showing how to use your product/services. It could even be a podcast where you had a particularly fascinating guest. The truth is that a great…
Yesterday, Google released a “broad core algorithm update.” If that sounds like a big deal, it is. Sure, there are plenty of folks on Bing. But, there’s only one Google. When it comes to folks finding your business online, there’s Google, and then there’s everyone else. So, making sure that your business is constructed in…
What They Do: Simply put: keep people cool. As you’ve probably noticed if you’re here in Southern California, it’s been hot recently. Really, really hot. Memorial Day Weekend is over, so summer is upon us. This is the time when “air conditioning” isn’t a “want to,” it’s a necessity. These professionals make sure that your…
Do you want your company to be findable from as many customers as possible? Is your company fully equipped to get the most out of voice search? To many, “voice search” may sound (and look) like something out of “Star Trek.” But, it’s far more popular than many may realize. In fact, it’s entirely possible…
Do you ever come back to work the day after a vacation and find it incredibly difficult to, well, actually work? Have you come back on a Tuesday after a holiday weekend and discovered that you were further behind in your work than you imagined? This blog was written on the Friday before Memorial Day…
“We have all these ideas for content, but we don’t know which ones are right for us.” As you might imagine, this is a question Danny Star and the team have been asked often. It makes sense that business owners and marketers would ask it. Whenever you read about what your content marketing should be,…
What They Do: They can make your classic Corvette better. Moreover, they can do it better than anyone else. Whether you have a C1, C2, or C3 Corvette, they have the right parts for it. Maybe “the right parts” are NOS parts, “new original stock” parts from back in the day that were…
