“Content is king!” Danny Star says that to the rest of the team here often. It’s been true every time he says it. With the right content, used properly, and in the right places, your business can grow beyond your most exorbitant dreams. That said, using content improperly, or even just sub-optimally can keep your…
Author: Danny Star Contribution Team
A Prescription from the Pet Doc: What to Learn from Veterinary Marketing
Every company in every industry needs some form of online marketing. Sometimes, Danny Star and the team will use equivocating language in regards to that. “Just about every company in every industry,” “practically every company in every industry,” and something similar. However, we have yet to encounter an industry or company that could benefit in…
Client of the Week: Scope Environmental
What They Do: Cleaning and restoration. Whether it’s from fire damage, water damage, smoke damage, mold remediation, and others, they have helped people return their homes or commercial buildings to a pre-disaster state. Like so many of our other clients, Scope Environmental could be “client of the week” every single week of the year….
The Ways A.I. Can Help Even a Brick-and-Mortar, Mom-and-Pop Store
When you hear “A.I.,” what do you think of? For many, it’s something from Hollywood. Sentient cyborgs, synthetic humans, a futuristic land of technological advancement, people downloading their consciousness into a hard drive – that kind of thing that we’ve seen countless times. However, as time advances, A.I. can become more and more a part…
Data Analytics are What You Make Them
Data analytics can be a powerful tool. However, they’re just that: a tool. A tool, by itself, can’t help you. Any tool, even the best, most effective tool, can’t do the work for you. You need to be able to utilize the tool properly, to use it for your ends. Or, alternatively, you need to…
Standing Out in a Crowd: The True Power of Customization
Another Monday, another Zoom meeting. Videoconferencing is powerful and effective. It connects the team, helps with collaboration, and really makes a virtual workforce a workforce. But, sometimes, in its own way, it can be a bit lonely, too. Danny Star and the team came across a line today that really stood out to us. In…
The Right Tone for Your Business
When clients and potential clients ask Danny Star and the team what their content should be, they focus so much on, well, the content. That makes sense. Content is, after all, king. Content is something that people will always associate with your company, for good or for ill. There’s so much that goes into content:…
To Take on Your Competition Directly, Be Indirect
“We offer a much, much better product than the competition. We need to let people know that.” This is a common sentiment that we hear from clients and potential clients. Danny Star and the team here are honored to work with tremendous companies who offer fantastic goods, services, and expertise to their customers. That said,…
Client of the Week: Los Angeles Retrofit and Construction
What They Do: With a name like “Los Angeles Retrofit and Construction,” you’d think their name would cover everything that they do. After all, they’re highly-experienced, trained expert contractors. They construct plans safely, quickly, and efficiently under constant and rigorous engineer monitoring. That said, they do far, far more than that. For example, they…
Lessons from Google’s Search Design Changes
As you may have heard, Google has created a new design for both desktop and mobile search results. This is a big change. As a Google-Certified Partner, Danny Star has been on top of this kind of thing. While this won’t change how companies are ranked, there are lessons your business can take from it. …