What They Do: They offer a wide range of protection products that provide wooden surfaces with real protection. Wood is beautiful. Wood buildings and structures can stand the test of time. To do that, though, they need help. Wood is a living material. It’s not like plastic, something that was never really alive. Wood…
Author: Danny Star Contribution Team
Marketing Towards What So Many Want for the Holidays: to Calm Down
“What do my customers really want?” “Is there something I can give my customers that no one else can?” Business owners ask themselves (as well as Danny Star and the team here) that kind of question all the time. Usually, the answer presents itself: better services, improved products, boosting the overall customer experience, and so…
The One Thing Just About All Good Content Contains
“How can I improve my content?” “What is my content missing?” We’re often asked some version of that question from new and prospective clients. The truth is that every company’s content is going to be different. That’s the case whether you’re doing this through blogs, podcasts, videos, vlogs, and so much else. But, there’s one…
Using Analytics the Right Way
If you’ve read these blogs for any length of time, then you know what an emphasis Danny Star puts on analytics and data. You have to read them. Then, you can use that info to help grow your business. Specifically, at least in terms of online marketing, you can figure out how and where to…
What We Can Learn About Digital Marketing from Home Furnishings
All industries were affected by the pandemic, more or less. Some were more affected than others, of course. But, each had to make changes. For many businesses, they ramped up their digital marketing. Others tried digital marketing for the first time because, well, they had no other choice. This morning, Danny Star and the team…
When It Comes to Your Marketing, Listen to the “Don’ts”
Danny Star and the team here have read seemingly millions of articles concerning “marketing do’s and don’ts.” With most of these articles, the “don’ts” are an afterthought. They’re usually tacked on at the end or just breezed through at the beginning. Every now and then, though, there’s an article that has some great “don’ts” worth…
‘Tis Always the Season for Giving: The Power of Kindness at Work
At Website Depot, Danny Star has created the kind of work environment where folks get along. Sure, there are disagreements, the occasional heated moment when people care about what they’re doing argue, and so forth. But, there is a real sense of community. That’s true even now that everything is online. While every business wants…
The Industries That Need to Amp Up Their Digital Marketing Efforts
Every morning, we search for news articles about digital marketing. The goal is to either learn something new. Or, alternatively, to read something that makes us think in new ways. This morning, Danny Star and the team came across an article called “Financial Advisors Need to Amp Up Their Digital Marketing Efforts – New Research…
Client of the Week: HillQuest Security
What They Do: They are professional security. With the most stringent hiring standards in the industry, they hire only the best, most experienced pros. Then, once they are hired, they get HillQuest’s unique training to become even better. Only once they’ve met HillQuest’s standards (which are similar to those of the bureau of security and…
The Staying Power of Staycation Marketing
When Danny Star and the team look at various industries to learn from, we tend to look at the ones that have been hit hardest by the pandemic. After all, they’re the ones that have had to adjust the most. Moreover, they’ve had to do so while under pressure, with their very existence threatened. As…