Business Marketing During COVID-19 $95
Danny Star and the team are almost always impressed by the stories of “self-made” people. However, (and this isn’t always easy to keep in mind) it’s impressive when people “make it” who weren’t “self-made,” too. It’s important to remember that everyone, invariably, gets help. We thought of that reading this article about a lady who…
Danny Star and the team speak often about how clients can do right by their communities. To be clear, we do this in the context of “helping.” Any benefit to one’s business is ancillary. Doing something good for someone else just to be seen as a “purposeful company” or something isn’t a good idea. It…
What They Do: They make incredible gifts. We have to go on for longer in this blog, but that’s really what they do. They make absolutely extraordinary, incredible gifts. With the holiday season in full swing, we thought it’d be right to highlight them again. If nothing else, their gifts seem even better this year. …
Everyone’s looking for that “one simple trick.” The “one secret,” the “one thing” that will separate them from the pack. We all have that feeling that just one thing will allow us to bypass the hard work and go beyond our competition. It doesn’t work like that. There is no “silver bullet,” one winning trick…
When we meet with new and prospective clients, certain subjects come up often. How we tailor a plan for the client, how they can grow their business, and so forth constants. Something else that’s mentioned regularly: how to target your customers. It’s important to put your products, goods, and services in front of your specific…
If your company hires a marketing company, you need to be able to work together. The right marketing company understands that it’s your company. They work around what you know and what you want. By emphasizing what makes your company stand out from the rest, they can help your company to go that much farther. …
As you may know, every day Danny and the team here go through the most recent articles about digital marketing, social media, web design, all of it. Usually, the different outlets we check are writing about various topics. However, sometimes, many folks are writing about the same thing but they don’t realize it. Today’s theme…
What They Do: They make fashion forward, comfortable, and functional clothing. These are the kinds of outfits that you can wear on the street, the hot spots, and anywhere in between. With a great collection of dresses, tops, bottoms, jumpsuits, and more to choose from, there’s something here that looks great in essentially…
As a business owner, ask yourself those questions. Why does your company exist? Who is it built to serve? “To make a profit” is a fine answer. But, it can’t be your only answer. At least, it can’t be all of your answer. This is the kind of question that you should be able to…
Every now and then, we come across a quote that perfectly sums up our feelings. This morning, Danny and the team read this column. It includes the line: “the thought that ‘if you advertise it, they will buy,’ is false.” The preceding heading holds the key: “you have to consider the complete path to…
