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Realistically, Virtual Options Will Be With Us Forever 

“We aren’t really sure about doing anything virtually right now. Aren’t people going to be going back to their lives soon?”  The answer to the second question is, hopefully, “yes.”  However, that doesn’t mean you should stop any virtual events you had planned or anything of the sort.  The truth is that virtual events are…

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Making a Homepage “Home” 

When’s the last time you looked, really looked, at your company’s homepage?  As the Danny Star team here often reminds clients, “the homepage is more than just a page.”  It’s your company’s online storefront, showroom, and so much more. Often, it makes the first impression on any potential customers before anything else.  Those are just…

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“Tastes Like Wow” – Lessons from Fresh Fruit Marketing 

Kiwis.  Not something that everyone thinks about daily.  Here at the Danny Star team, opinions on kiwis were mixed.  Some loved them. Others had never actually had one.  But, as with anything else in any other industry, digital marketing can help sell them.  The team came across this article about how a New Zealand-based company…

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Great Video Marketing When You Don’t Have Many Resources 

“We’d love to make videos for TikTok, YouTube, or anything else, but we just don’t have the resources.”  If Danny Star and the team have heard that from one prospective client, we’ve heard it from many.  Yes, it can be intimidating, particularly if your competition already has a following there.  However, as we often say,…

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Being Smart About “Going Where the People Are” 

“We’re trying to put our business ‘where the people are.”  “We’ve been following the numbers and going where the customers are.”  In theory, that’s a great idea.  After all, you want to put your business in front of as many of your potential customers as possible.  Yet, as Danny Star sometimes points out to potential…

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