Business Marketing During COVID-19 $95
“Every time we do something with our marketing, it feels like the same old thing we’ve been doing.” That complaint, worded in many different ways, is something that the Danny Star Contribution Team has heard multiple times over the years from clients. If you’ve been in business for a while, if your growth is stagnant,…
“We aren’t really sure about doing anything virtually right now. Aren’t people going to be going back to their lives soon?” The answer to the second question is, hopefully, “yes.” However, that doesn’t mean you should stop any virtual events you had planned or anything of the sort. The truth is that virtual events are…
When’s the last time you looked, really looked, at your company’s homepage? As the Danny Star team here often reminds clients, “the homepage is more than just a page.” It’s your company’s online storefront, showroom, and so much more. Often, it makes the first impression on any potential customers before anything else. Those are just…
At Website Depot, we’re always looking for new ways to improve what we do. That includes everything we do in terms of digital marketing, of course. But, it also includes our internal practices as well, how we work. Recently, the Danny Star team came across this very interesting article. Basically, it goes over the idea…
Kiwis. Not something that everyone thinks about daily. Here at the Danny Star team, opinions on kiwis were mixed. Some loved them. Others had never actually had one. But, as with anything else in any other industry, digital marketing can help sell them. The team came across this article about how a New Zealand-based company…
The pandemic isn’t over. Even as much of our team and our clients get the vaccine, the pandemic isn’t over. But, as a business owner, as a marketer, it is important to look ahead. Much of what we did, as well as what business owners and marketers alike did during the pandemic will continue long…
“We’d love to make videos for TikTok, YouTube, or anything else, but we just don’t have the resources.” If Danny Star and the team have heard that from one prospective client, we’ve heard it from many. Yes, it can be intimidating, particularly if your competition already has a following there. However, as we often say,…
How many ads did you see last year that started with something like: “In these trying times…?” Or: “We’re all in this together?” We’re guessing quite a few. This is something that Danny Star and the team here tired of very quickly early in the pandemic last year. The truth is that empathy marketing can…
“We’re trying to put our business ‘where the people are.” “We’ve been following the numbers and going where the customers are.” In theory, that’s a great idea. After all, you want to put your business in front of as many of your potential customers as possible. Yet, as Danny Star sometimes points out to potential…
“I know I have to post something, but what?” “We want to get started with video marketing, and… I don’t know how we actually start.” These are common concerns that Danny Star and the team hear often. When a business owner starts with something new, they (naturally) want to do it right. Whether it’s video,…
