Some of the most effective digital marketing tools and advice are free. You don’t have to spend thousands (in dollars or hours) to find them. Rather, all you have to do is look, listen, and follow. Obviously, doing so won’t cause you to make big, big bucks this holiday season. But, it can get you…
Category: Client Of The Day
You Can’t Be Too “Local” In Your Business Marketing
Many of our clients’ businesses are entirely online. Some were before the pandemic but others have shifted to it now. Still others, however, will not and could never be entirely online. They need to have a physical storefront, to be able to talk to customers. For these local businesses, it’s important to focus on the…
Ways to Help Business Beyond Business
Giving back to the community, as an idea, is always important. Strengthening community bonds, helping out your fellow human beings, and just doing good for others pays all kinds of dividends. Yes, those “dividends” may not necessarily manifest as stock options or something, but you’ll feel great. You’ll know in your heart you did something…
What to Do When Things Go Against Your Business
In these blogs, we tend to talk quite a bit about “not giving up.” “Doing right by your staff and your customers,” “there’s always something you can do,” and so forth – those are good virtues to run your business by whether there’s a pandemic on or not. However, we also like to take the…
Client of the Week: IT Gurus
What They Do: They provide the absolute highest quality IT services, hardware, and software sales. IT Gurus help businesses to do that much better with technology. They have assisted so many small and mid-sized businesses with their design, installation services, and remote IT management. IT Gurus is able to do that because they…
What You Can Learn About Marketing from the Pediatrics Industry
It’s always good to see what others are doing for their marketing. That’s especially true when it’s someone in your industry, one of your competitors. However, sometimes, if you’re looking for more ideas, you can go outside of your industry, too. While every company is different (to say nothing of industry) there are some ideas…
The Pen is Mightier Than Your Intentions: Necessity of Marketing Writing
There is little more important to your marketing than the written word. Sometimes, it might not seem that way. After all, typing words takes fractions of a second. They can be deleted even faster. But, for all the importance of graphics, pictures, videos, and more, writing is still critical to the digital marketing success (and…
Look for Marketing Help That Wants a Long Term Relationship
Getting digital marketing help (or really any kind of marketing help) is a great way to grow your business. That said, you have to get with the right marketer/marketing company. You know to look for someone that’s in your budget, has a track record, etc. However, something you want to look for that many don’t…
“A Different Kind of Marketing”
Every industry has faced challenges during this time. Some have faced greater difficulties than others. There’s something to be learned from just about every company (even if it’s what not to do). But, there’s something in particular to be learned from those who have had to adapt the most. A great example of this: the…
Client of the Week: Elevated Seasons
What They Do: Elevate any living experience. Elevated Seasons provides outdoor design and installation services. That’s what it says on their website, but really, that’s quite an understatement. What they really do is just utterly transform any outdoor area into something genuinely magical. Incredible outdoor lighting and landscape professionals, the experts at Elevated Seasons…