One thing that we always do here on the Danny Star team is keep up with digital marketing news. Recently, big news dropped: Instagram is “rolling out a native affiliate tool.” What this means is that “creators will soon be able to earn commission payments for the purchase they inspire on the app.” This can…
Category: Client Of The Day
Client of the Week: Dr. Laura Calnan
What She Does She’s a licensed clinical psychologist who treats adolescents as well as adult clients. Her specialty is in treating depression, anxiety, and addictive disorders. Previously, Dr. Calnan was the staff psychologist for the La Ventana Treatment Programs in Thousand Oaks as well as Ventura. She also served as the primary therapist…
A Lesson in Authentic Marketing from Skateboarding
“We want our content to be more authentic. Nothing slick or ‘salesy,’ but real, authentic stuff.” That’s one more statement that Danny Star and the team have heard from plenty of clients and marketing professionals over the years. Everyone wants marketing to be authentic, to be real. “Authentic marketing” can be a bit difficult to…
Advanced Email Marketing Tactics
“These emails are great, but how can we really take advantage of our list?” “We keep doing good emails, yet we aren’t getting the kind of opening rate that we want. What gives?” Email marketing is powerful, but it can be tricky, too. You know the basics, now you want to see what you can…
Getting the Most From Your Content at Every Step
You have a great piece of content. Now, what do you do with it? Maybe it’s a detailed how-to that your customers/clients could really use. Perhaps it’s a fun video showing how to use your product/services. It could even be a podcast where you had a particularly fascinating guest. The truth is that a great…
The Main Thing to Keep in Mind About Google’s June & July Updates
Yesterday, Google released a “broad core algorithm update.” If that sounds like a big deal, it is. Sure, there are plenty of folks on Bing. But, there’s only one Google. When it comes to folks finding your business online, there’s Google, and then there’s everyone else. So, making sure that your business is constructed in…
The Rise of Voice Search – and How it Impacts Your Company
Do you want your company to be findable from as many customers as possible? Is your company fully equipped to get the most out of voice search? To many, “voice search” may sound (and look) like something out of “Star Trek.” But, it’s far more popular than many may realize. In fact, it’s entirely possible…
Best Practices for Coming Back from a Vacation Weekend
Do you ever come back to work the day after a vacation and find it incredibly difficult to, well, actually work? Have you come back on a Tuesday after a holiday weekend and discovered that you were further behind in your work than you imagined? This blog was written on the Friday before Memorial Day…
One Question to Ask About Your Content Marketing Strategy
“We have all these ideas for content, but we don’t know which ones are right for us.” As you might imagine, this is a question Danny Star and the team have been asked often. It makes sense that business owners and marketers would ask it. Whenever you read about what your content marketing should be,…
Client of the Week: CS of MD West
What They Do: They can make your classic Corvette better. Moreover, they can do it better than anyone else. Whether you have a C1, C2, or C3 Corvette, they have the right parts for it. Maybe “the right parts” are NOS parts, “new original stock” parts from back in the day that were…