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What Instagram’s Native Affiliate Tool Can Mean for Your Business

One thing that we always do here on the Danny Star team is keep up with digital marketing news.  Recently, big news dropped: Instagram is “rolling out a native affiliate tool.”  What this means is that “creators will soon be able to earn commission payments for the purchase they inspire on the app.”  This can…

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Client of the Week: Dr. Laura Calnan 

What She Does    She’s a licensed clinical psychologist who treats adolescents as well as adult clients. Her specialty is in treating depression, anxiety, and addictive disorders.    Previously, Dr. Calnan was the staff psychologist for the La Ventana Treatment Programs in Thousand Oaks as well as Ventura. She also served as the primary therapist…

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A Lesson in Authentic Marketing from Skateboarding 

“We want our content to be more authentic. Nothing slick or ‘salesy,’ but real, authentic stuff.”  That’s one more statement that Danny Star and the team have heard from plenty of clients and marketing professionals over the years.  Everyone wants marketing to be authentic, to be real.  “Authentic marketing” can be a bit difficult to…

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The Main Thing to Keep in Mind About Google’s June & July Updates 

Yesterday, Google released a “broad core algorithm update.”  If that sounds like a big deal, it is.  Sure, there are plenty of folks on Bing.  But, there’s only one Google.  When it comes to folks finding your business online, there’s Google, and then there’s everyone else.  So, making sure that your business is constructed in…

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