Business Marketing During COVID-19 $95
Imagine that someone gave you a machine that could grow your business. This machine was very powerful. But, if you used it wrong, it could actually waste your money and harm your business. This isn’t some fairy tale. It’s a very crude analogy for how digital marketing works. To make sure that you get the…
Labor Day Weekend is here. Take advantage of it. Enjoy it. Don’t just muddle through. We decided to start this blog with that as opposed to the now standard “this summer has been unlike any other” and “even during these difficult times, it’s important to enjoy the good things.” While that may be a cliche…
Even when things look their bleakest, there’s always something you can do for your company. That’s been one of Danny’s core messages for a long time. However, it’s taken on added meaning since the pandemic. Many business owners, even successful ones have, for lack of a better word, given up. They stopped trying to move…
Few phrases have been more abused in marketing and really business in general than “win win.” As the dictionary says (and yes, “win win” is now in the dictionary) “of or denoting a situation in which each party benefits in some way.” That’s not to say that both parties benefit equally. Rather, they both get…
If you’re like us, you’re probably tired of hearing the word “pivot” at this point. You’ve probably heard it often in regards to digital marketing and branding during COVID-19. The idea is that you change your marketing to better help people right now. It’s really good advice. Odds are, if you’re still in business and…
“Content is king,” Danny says, well, pretty much all of the time. However, “content” does not mean “just words.” In fact, “words” are usually the last part of “content.” Pictures and now videos are as much if not much more important. In these blogs, you’ll find that we invariably have at least three pictures. They…
You’ve made a sale! Congratulations! Now what? If you’re like many small business owners, (particularly newer ones) it might feel like this is the time to celebrate. It is, of course (even if it’s just mentally for a few seconds). But, then it’s time to get on with the work of retaining this customer. As…
“Everyone’s online all the time now.” “What really matters is digital marketing. You can forget about everything else.” “You have to reach people where they live. We were always going to live more and more online, the pandemic just accelerated it.” Have you heard some version of these sentiments over the last few months? Of…
The biggest cliche in marketing might be “the world is always changing.” That’s true, but it’s important to note the many ways that the world isn’t changing, too. For example, as more states legalize marijuana, more companies are getting into it. That means that, in a relatively short period of time, there’s been a real…
“Does automobile marketing matter during the pandemic?” “Is marketing towards travelers still relevant during COVID-19?” “Should the hospitality industry shut down all marketing until the pandemic has passed?” If you’re reading this blog, we imagine that you’ve read plenty of articles with similar headlines over the last few months. It makes sense, in a way….
