Business Marketing During COVID-19 $95
When a business owner sits down to figure out exactly how they want to market their company, they often think: “how can I show what’s best about my company?” That makes a lot of sense. After all, your company does what you do well. You take a lot of pride in that. Consequently, you…
Speed. Quickness. That’s a major part of marketing. Especially during the pandemic, you need to be able to adapt to changing facts on the ground. This isn’t new. What is new are the ways that you can do exactly that. Not every method and tool will be right for every company. However, by identifying the…
You may not run a hotel, motel, or even an Airbnb. However, there’s plenty that we can all learn from how hotels have had to adapt during the COVID-19 pandemic. With “shelter in place” edicts all across the world, travel got hit especially hard. Even the places that didn’t “close,” necessarily, had plenty of people…
One of the subtle pleasures of running a business is showing people around. Whether your business is selling cars, digital marketing, or anything else, taking prospective customers, clients, investors, colleagues, workers, or even just friends and family around the workplace was a source of joy. Unfortunately, it’s one more activity that the pandemic has ruled…
Spending money to get the resources you need is important to the growth of your business. However, it’s just as important (if not more so) to know what resources you already have. Often, in his remote marketing consulting in Los Angeles sessions, Danny finds that business owners don’t realize all of the resources they have…
Does it feel like the shutdowns of March were a very long time ago? For some, it can seem like it happened a decade back. For others, it might seem like it was just last week. However, in many ways, the pandemic is just as dangerous now as it was then. In fact, it might…
It’s impossible to overstate just how important branding is. You don’t have to be the biggest company in the world to have the best brand. While you don’t need “the biggest brand,” your company can greatly benefit from having “the strongest brand.” What’s sadly ironic about this is that not enough business owners…
What They Do: They’re best known for providing folks with car insurance. That said, they do so much more than that. Many of the services that people would have to go to the DMV for (and wait in lengthy lines for hours) can be done through Mona’s Insurance. Additionally, there can provide insurance…
Studies have shown that getting a new customer for your company, across industries, is somewhere between five to twenty-five times more expensive than hanging on to one you already have. Think about that. This is why it’s so important to hang onto the customers you’ve already got. It’s hard enough to make it in business…
“Grand Opening” “Open House” “New Release” Those have been important events for businesses of all kinds since the beginning of, well, business. Letting people know that your business has opened is literally one of the first steps towards business success. By that same token, it’s just as important to let people know…
