Do you feel stuck when you’re creating content? Does it seem like you have to do it but you don’t really feel like you want to? That’s a perfectly understandable feeling. Content is king, as Danny Star says all the time, and the king has to be fed. That means your company has to…
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What Google’s Update for Mobile Indexing Can Mean for Your Company
As you may have already heard, on Friday, Google pushed back their plans for “mobile-first indexing.” The idea was, as Google said about five years ago, “to make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps,…
What’s in a Name? The Truth About Title Tags and Google
If you’ve been reading our blogs for any length of time, then you know how important on-page SEO is. Making sure that everything is optimized, your title tags are on point, and more – those are just some of the factors that can take your on-page SEO up to another level. Indeed, that’s just a…
Black Friday Forecast: Remember to Take the Time to Rest, Too
“We’re going to outwork everyone! We’re going to work and work and work until we’ve done more work than any other company!” That can be a good idea. It can certainly help you to get an edge on the competition. But, you don’t want to work too much. You don’t want to burn yourself (or…
Client of the Week: Journey Builders
What They Do: When it comes to roofing and construction in Los Angeles, there’s Journey Builders and then there’s everybody else. For many years, they’ve provided the best, most energy-efficient roofing options to their customers. For example, all of their roofing projects meet the stringent “Title 24 Cool Roof” requirements. That means that…
Ways to Win Black Friday/Cyber Monday 2021 (and 2022)
Black Friday will be here before you know it… literally. As of this writing, it’s Monday, five days from Black Friday and one week from Cyber Monday. Many companies, at this point, extend their sales throughout the entire week, so as to get as many online buyers/clients as possible. It may be a little late…
Utilizing Google Maps Updates for Your Business
Everyone is looking for more ways to bring in more customers/clients, this holiday season and every other. Google is in the business of connecting users to what they want. To facilitate this, Google recently made some changes to Maps. As a business owner/marketer, there’s some actions you can take to get the most out of…
What to Keep in Mind During Google Core Updates
Today is November 17th, 2021. Today, Google is implementing another core update. By the time you read this, there may be another Google Core Update. Google is always looking for ways to improve their overall systems, hence these continual updates. These can lead to any number of changes for your business. It’s important to…
Your Google My Business, the Holidays, and You
No matter how close you think the holidays are, they’re actually closer than you think. Thanksgiving is in little more than a week. “Black Friday” and “Cyber Monday” follow soon after. You no doubt have your holiday marketing campaigns and plans in full swing. However, there is still something you can do that many different…
Thanksgiving Email Marketing Tips
Thanksgiving is only a few weeks away. Hopefully, you’ve got your holiday marketing campaigns together, and ready to roll out (if they’re not already rolling out). That said, there’s still some work you can do at the margins. There’s still plenty of time to write and send the kinds of emails that are going to…