A couple of days ago, Google rolled out a spam update. If that sounds familiar, it should. Google has already done so three other times this year. Whenever Google takes such an action, many business owners get concerned: “does this mean that I could be flagged without knowing it? Google isn’t going to see me…
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Client of the Week: Glendora Recovery Center
What They Do: Glendora Recovery Center is a drug and alcohol addiction treatment center with a comfortable and upscale family style environment. Obviously, there are many different drug and alcohol treatment centers in Southern California, but Glendora Recovery Center stands out due to their emphasis on being the most compassionate treatment center in the…
Getting the Most From Your Video Marketing
“We’ve got a great video that we’re proud of, that’s really going to help our business. Now, what do we do?” You may laugh to read that, but it’s a real question that Danny Star and the team here receive often. While we provide complete content marketing (including podcasts and video marketing) services to our…
The Best Way to “Build Trust” With Google
“We want to create content that builds trust with Google, that Google can trust to put higher in their rankings.” Danny Star and the team have received some version of that directive often. It makes sense. You want to rank higher on Google. So, it stands to reason that you would want to appease Google…
The Important Truth of “Tiny” Google Ranking Factors
Some Google ranking factors are bigger than others. There are some that are critically important (such as making sure that your site is optimized for mobile). Then, there are those that, perhaps, won’t “move the needle” all that much. But, there’s something that each Google ranking factor has in common: they all count. Each one…
Client of the Week: Dr. Yvonne Thomas
What Dr. Thomas Does Simply put, Dr. Thomas has been healing the mind, body, and spirit for more than twenty years. She offers individual counseling, couples therapy/marriage counseling, loss/grief counseling, life transition therapy, and teletherapy. In our modern day, hectic lifestyle, it’s natural to feel overwhelmed by stress, anxiety, and depression. “Life Transition Therapy”…
Quick, Easy, and Effective Ways to Get Ready for Holiday Marketing
“I really have to worry about holiday marketing? Halloween isn’t even for a few days.” Yes, yes you do. As Danny Star and the team tell our clients, prospective clients, and basically anyone who’ll listen, the holiday season starts early. Waiting until the last minute to do things can severely damage your holiday efforts. That…
More Reasons Why TikTok Marketing is Taking Off
For a seemingly long time, Danny Star and the team have been helping folks to grow on TikTok. It has helped so many businesses to take their marketing to the next level (and, indeed, beyond). That said, there’s still time to get “in” on TikTok. While it’s different from any of the other platforms, it…
E-A-T-ing Right: Who Does (and Doesn’t) Have to Worry About Google’s E-A-T
Many of the clients of Team Danny Star (as well as prospective clients) will, rightly, do their own research before they speak to us. One question we’re asked by those clients from time to time is some version of: “does our content fit Google’s “E-A-T” idea?” It’s a good question. If you don’t know, “E-A-T”…
Client of the Week: USA Electrical Repairs
Simply put, they are the Los Angeles electrical repair specialist team. Fully licensed and insured, they can make sure that your home has properly operating electrical wiring and electrical equipment. With their skills and experience, they can make sure that you feel safe and secure in your own home. Some of their specialties include repair services…