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More Than Pretty Flowers: What We Can Learn from Floral Marketing 

Danny and the team leave no stone unturned in terms of finding the best, most effective forms of online marketing. In addition to overturning stones, we look at the flowers, too.  This morning, we came across an interesting article called “How to Better Leverage Benefits of Fresh Products, Floral in Marketing.”  You don’t have to…

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You Can’t Be Too “Local” In Your Business Marketing 

Many of our clients’ businesses are entirely online.  Some were before the pandemic but others have shifted to it now.  Still others, however, will not and could never be entirely online.  They need to have a physical storefront, to be able to talk to customers.  For these local businesses, it’s important to focus on the…

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Ways to Help Business Beyond Business

Giving back to the community, as an idea, is always important.  Strengthening community bonds, helping out your fellow human beings, and just doing good for others pays all kinds of dividends. Yes, those “dividends” may not necessarily manifest as stock options or something, but you’ll feel great. You’ll know in your heart you did something…

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What You Can Learn About Marketing from the Pediatrics Industry 

It’s always good to see what others are doing for their marketing.  That’s especially true when it’s someone in your industry, one of your competitors.  However, sometimes, if you’re looking for more ideas, you can go outside of your industry, too.  While every company is different (to say nothing of industry) there are some ideas…

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