Does it feel like the shutdowns of March were a very long time ago? For some, it can seem like it happened a decade back. For others, it might seem like it was just last week. However, in many ways, the pandemic is just as dangerous now as it was then. In fact, it might…
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The Real Power of Brand
It’s impossible to overstate just how important branding is. You don’t have to be the biggest company in the world to have the best brand. While you don’t need “the biggest brand,” your company can greatly benefit from having “the strongest brand.” What’s sadly ironic about this is that not enough business owners…
Client of the Day: Mona’s Insurance
What They Do: They’re best known for providing folks with car insurance. That said, they do so much more than that. Many of the services that people would have to go to the DMV for (and wait in lengthy lines for hours) can be done through Mona’s Insurance. Additionally, there can provide insurance…
Hanging On to Customers in a Pandemic and Any Other Time
Studies have shown that getting a new customer for your company, across industries, is somewhere between five to twenty-five times more expensive than hanging on to one you already have. Think about that. This is why it’s so important to hang onto the customers you’ve already got. It’s hard enough to make it in business…
Igniting Your Company’s Relaunch
“Grand Opening” “Open House” “New Release” Those have been important events for businesses of all kinds since the beginning of, well, business. Letting people know that your business has opened is literally one of the first steps towards business success. By that same token, it’s just as important to let people know…
“Recycling” Marketing the Right Way
One of the many questions that Danny’s often asked during these remote marketing consulting in Los Angeles sessions is: “how do I make content that’s new?” Another version: “what’s a way I can do something that’s totally new to get out to my customers?” There are many answers to that question, but one of…
From Understanding to Action
“We understand this is a difficult time….” “In these challenging times…” “It’s impossible to overstate how difficult these times can be for many…” If you’re like Danny and the team here, you’ve probably seen so many variations on those exact messages through the pandemic. We’re not knocking the message itself. It’s an important message….
Client of the Day: Soshin Trade Corporation
What They Do: They carry premium quality used JDM engines and transmissions. Imported directly from Japan, these engines and transmissions can be used in practically any kind of vehicle, domestic or imported. Many of these engines and transmissions are difficult to find in America. The customer base for these engines and transmissions includes retail…
Flexibility for you and Your Clients
The following is the first few hundred words from Danny’s most recent Forbes article, which you can read in its entirety here. What must it have been like to be at the top of the horse and buggy industry when the automobile was invented? In popular culture, there’s this idea that one day the horse…
Marketing Has Increased During COVID: How to Keep Pace
It may be difficult to believe, but marketing budgets have actually increased during the pandemic. According to this survey, 41% of companies said that their marketing budget went up. This can seem surprising for any number of reasons, not the least of which is that many companies have struggled financially during this time. This makes…