You may not run a hotel, motel, or even an Airbnb. However, there’s plenty that we can all learn from how hotels have had to adapt during the COVID-19 pandemic. With “shelter in place” edicts all across the world, travel got hit especially hard. Even the places that didn’t “close,” necessarily, had plenty of people…
Category: Client Of The Day
The Virtual Showroom and Beyond
One of the subtle pleasures of running a business is showing people around. Whether your business is selling cars, digital marketing, or anything else, taking prospective customers, clients, investors, colleagues, workers, or even just friends and family around the workplace was a source of joy. Unfortunately, it’s one more activity that the pandemic has ruled…
Client of the Day: RBB Inc.
What They Do For more than 65 years, RBB has been at the forefront of innovation in healthcare design, planning, and programming. Healthcare architecture isn’t like other kinds of architecture. The stakes really are that much higher. Poorly designed healthcare architecture can literally cost lives. So, by taking all of that into account and…
Utilizing the Resources at Hand
Spending money to get the resources you need is important to the growth of your business. However, it’s just as important (if not more so) to know what resources you already have. Often, in his remote marketing consulting in Los Angeles sessions, Danny finds that business owners don’t realize all of the resources they have…
Re-Opening Without Closing Down on Your Employees
Does it feel like the shutdowns of March were a very long time ago? For some, it can seem like it happened a decade back. For others, it might seem like it was just last week. However, in many ways, the pandemic is just as dangerous now as it was then. In fact, it might…
The Real Power of Brand
It’s impossible to overstate just how important branding is. You don’t have to be the biggest company in the world to have the best brand. While you don’t need “the biggest brand,” your company can greatly benefit from having “the strongest brand.” What’s sadly ironic about this is that not enough business owners…
Client of the Day: Mona’s Insurance
What They Do: They’re best known for providing folks with car insurance. That said, they do so much more than that. Many of the services that people would have to go to the DMV for (and wait in lengthy lines for hours) can be done through Mona’s Insurance. Additionally, there can provide insurance…
Hanging On to Customers in a Pandemic and Any Other Time
Studies have shown that getting a new customer for your company, across industries, is somewhere between five to twenty-five times more expensive than hanging on to one you already have. Think about that. This is why it’s so important to hang onto the customers you’ve already got. It’s hard enough to make it in business…
Igniting Your Company’s Relaunch
“Grand Opening” “Open House” “New Release” Those have been important events for businesses of all kinds since the beginning of, well, business. Letting people know that your business has opened is literally one of the first steps towards business success. By that same token, it’s just as important to let people know…
“Recycling” Marketing the Right Way
One of the many questions that Danny’s often asked during these remote marketing consulting in Los Angeles sessions is: “how do I make content that’s new?” Another version: “what’s a way I can do something that’s totally new to get out to my customers?” There are many answers to that question, but one of…