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How Assisted Living Marketing Can Work for Your Business 

“We want to do something unique for our marketing but we can’t think of something that’s actually worth spending the money on.”  This is a common concern that many of our clients/potential clients have.  It’s a genuine conundrum. You want to do something unique and vital, that gets people talking. But, you don’t want to…

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Client of the Week: Napoli’s Pizza Kitchen 

What They Do:    Delicious food. You can get pizza practically anywhere in Southern California. At Napoli’s, you can get artisanal pizzas, pasta, and sandwiches. You can find all of your old favorites as well as new and unique options, too.    For example, many of us on the Danny Star Contribution Team had never…

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Sweet Tactics: Lessons from Texas Sweet Onion Marketing 

Have you ever eaten a “Texas sweet onion?”  Not many members of the Danny Star Contribution Team had.  However, we were struck by the discovery that, recently, the Texas sweet onion industry began its very first marketing campaign.  When we look at what other companies in other industries do for their marketing, we often see…

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