Business Marketing During COVID-19 $95
Team management is never stagnant. A year ago at this time, Danny Star and the team here were analyzing changes we’d made immediately in the wake of the pandemic. Then, we were updating and changing those, as March turned to April and then to May. Now, as more of the world opens up, we’re changing…
Have you ever eaten a “Texas sweet onion?” Not many members of the Danny Star Contribution Team had. However, we were struck by the discovery that, recently, the Texas sweet onion industry began its very first marketing campaign. When we look at what other companies in other industries do for their marketing, we often see…
“Every time we do something with our marketing, it feels like the same old thing we’ve been doing.” That complaint, worded in many different ways, is something that the Danny Star Contribution Team has heard multiple times over the years from clients. If you’ve been in business for a while, if your growth is stagnant,…
“We aren’t really sure about doing anything virtually right now. Aren’t people going to be going back to their lives soon?” The answer to the second question is, hopefully, “yes.” However, that doesn’t mean you should stop any virtual events you had planned or anything of the sort. The truth is that virtual events are…
What They Do: Roots LA a top-notch dispensary for so much of the San Fernando Valley. Sure, there are any number of dispensaries in the valley, but Roots LA truly gives people more. More products, through their deep and varied catalog. More safe shopping options, as customers can order ahead for curbside pick up,…
When’s the last time you looked, really looked, at your company’s homepage? As the Danny Star team here often reminds clients, “the homepage is more than just a page.” It’s your company’s online storefront, showroom, and so much more. Often, it makes the first impression on any potential customers before anything else. Those are just…
At Website Depot, we’re always looking for new ways to improve what we do. That includes everything we do in terms of digital marketing, of course. But, it also includes our internal practices as well, how we work. Recently, the Danny Star team came across this very interesting article. Basically, it goes over the idea…
Kiwis. Not something that everyone thinks about daily. Here at the Danny Star team, opinions on kiwis were mixed. Some loved them. Others had never actually had one. But, as with anything else in any other industry, digital marketing can help sell them. The team came across this article about how a New Zealand-based company…
The pandemic isn’t over. Even as much of our team and our clients get the vaccine, the pandemic isn’t over. But, as a business owner, as a marketer, it is important to look ahead. Much of what we did, as well as what business owners and marketers alike did during the pandemic will continue long…
“We’d love to make videos for TikTok, YouTube, or anything else, but we just don’t have the resources.” If Danny Star and the team have heard that from one prospective client, we’ve heard it from many. Yes, it can be intimidating, particularly if your competition already has a following there. However, as we often say,…
