Over the years, Danny Star has extolled the virtues of hiring a digital marketing agency over freelancers to any number of clients. There are many reasons for this, several of which we’ve elaborated on in the past. Recently, we came across an article in Search Engine Journal which also showed some of the drawbacks…
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The Fundamentals of Google Rankings: Common Sense
“But really, what does it take to climb the Google Rankings?” That’s one of the more common questions that we’re asked by prospective clients. It makes sense. When you hire a full-service digital marketing company, you want great web design, effective marketing, and so much more. But, at the end of the day, you want…
One of the Best Ways to Respond to a Google Update: Balance
Does it feel sometimes like Google does updates without anyone knowing about it? That’s not just you – that’s really happened. In fact, something like that just happened recently. The Google Search Central twitter account recently posted: “Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8.” …
Client of the Week: Venice Beach Surgical Center
What They Do: Simply put, they improve how you look. They have many methods (many of them non-surgical) to help you to unlock the inner beauty within. Some of their popular services are their HD liposuction/vaser services. HD liposuction is so much more direct and effective than prior methods were. With this, you can…
Understanding What Google Means by “Authority”
We can always tell when a prospective client has done some research about SEO. Usually, they’re the ones that come to us with questions like: “I want to rank as an authority. How do I do that?” Yes, Google uses “authority” as a ranking factor. However, as recent comments have shown, it doesn’t necessarily do…
What Marketing Trends for 2022 Have in Common
It’s that special time of year. Family. Friends. Gifts. Sure, all of that, but this is the special time of year when we get all of the “marketing trends you need to watch out for in 2022” articles. Just about all of them run the gamut from “mostly benign” to “genuinely helpful.” That said, if…
Client of the Week: HillQuest Security
What They Do: They provide the kind of security that makes a difference. 24 hours a day, seven days a week, every day of the year, HillQuest Security keeps people and assets safe. From banks to construction sites, disaster relief operations to healthcare facilities, stores to homes, large groups to individuals and everything else,…
A Review of Google’s New Product Review Best Practices 2021
Just when Google’s core algorithm update ended in late November, they announced that they’re going to conduct a December 2021 Product Review Update. As with any announced Google update, the first course of action is not to be too concerned. While there can be some fluctuation in the rankings after one of these, things tend…
Client of the Week: Napoli’s Pizza Kitchen
What They Do: In a word, pizza. In a few words, pizza, pasta, sandwiches, salads, pizza, gluten-free dishes, vegan ones, desserts, beer, wine, and even pizza, all for delivery and eating in. What’s not to love? Speaking of pizza, they have many kinds of specialty pies that you aren’t going to find elsewhere. Alfredo…
Post Game: The November 2021 Google Core Update Has Ended
If you’ve been reading our Team Danny Star blogs, then you’ve known about all of the recent Google updates. One ran in November and it just recently ended. We always tell our clients to expect some volatility around this time. If your rankings go up or if they go down, it may not be…