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Danny Star

Some More of the Downsides of Hiring Digital Marketing Freelancers 

Over the years, Danny Star has extolled the virtues of hiring a digital marketing agency over freelancers to any number of clients. There are many reasons for this, several of which we’ve elaborated on in the past.    Recently, we came across an article in Search Engine Journal which also showed some of the drawbacks…

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Danny Star

One of the Best Ways to Respond to a Google Update: Balance 

Does it feel sometimes like Google does updates without anyone knowing about it? That’s not just you – that’s really happened. In fact, something like that just happened recently. The Google Search Central twitter account recently posted: “Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8.”   …

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Danny Star

A Review of Google’s New Product Review Best Practices 2021

Just when Google’s core algorithm update ended in late November, they announced that they’re going to conduct a December 2021 Product Review Update. As with any announced Google update, the first course of action is not to be too concerned. While there can be some fluctuation in the rankings after one of these, things tend…

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