Do you feel like your online marketing doesn’t do as well as it should for as successful as your company is? Does it feel like you work very hard and don’t get enough out of it? So many business owners and marketers feel that way, even the most successful ones. Being diligent, working hard, and…
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Reading the Online Marketing Tea Leaves Without Overreacting
“What’s next in online marketing? What’s the next big thing that we should be taking advantage of?” Those are some of the more commonly asked questions by our more ambitious clients. It makes sense to ask it. While the fundamentals of online marketing stay exactly that, the specifics have changed quite a bit over the…
Client of the Week: California Deluxe Windows
What They Do: CDW, or “California Deluxe Windows,” makes windows to fit essentially any kind of home. That’s because they’re committed to offering the greatest variety of window colors, shapes, and sizes across the entire industry. Really, while the “C” in “CDW” stands for “California Deluxe Windows,” everyone here on the Danny Star team…
Win Google’s Trust, Win Potential Customers and Clients
Have you implemented your FAQ schema markup but haven’t seen it in Google Search? Does it feel like you’ve done everything right and yet this still continues to be a problem? Like so much else that has to do with online marketing, this is one of those tasks that has to be done exactly the…
Getting the Best Google Maps Reviews
If you’ve read any of our blogs on our site about how to help your local SEO, you’ll probably find some references to Google Maps reviews. There’s a reason for that. Like any other kind of review, you obviously want them to be positive, glowing, and recent. Sure, a great review from the past can…
Title Tags Titled Right: 50-60 Characters & Other Tips
If you’ve been reading any of the blogs here by the Danny Star Team for any length of time, then you know how important title tags are. There are so many crucial aspects of your SEO optimization, but title tags are more important than many. Sure, they’re just one more ranking factor. But, they are…
Client of the Week: ADEPT Driver
What They Do: ADEPT Driver provides science-based driving training that significantly reduces auto collisions and injuries. They didn’t just start this, they’ve been doing it for a long time. Since 1995, their world-class team of renowned doctors, behavioral scientists, insurance industry leaders and traffic-safety experts have essentially re-invented crash avoidance training. By focusing…
A Key Factor in Video Content Marketing: Authenticity
Video content marketing isn’t the marketing format of the future; it’s the marketing format right now. Essentially any business in any field can make use of video marketing. That’s something that Danny Star and the team stress to just about all of our clients. We do plenty of in-house videos as well as those for…
The Importance of Expanding Your Company’s Content
When it comes to your company’s content, do you feel stuck in a rut? Does it seem like you’re putting out the same kind of content over and over again? There’s a lot to be said for strong branding, for knowing what works for you. If your company sells clothes, for example, you aren’t going…
Finding the Best Google Ads Strategy for Your Company Made Easier
Have you been looking for more, better ways to test your Google Ad campaigns before foisting them out onto the world? Trial and error is a major part of digital marketing. That’s true whether you’re handling your own campaigns or if you’re working with a digital marketing agency. That said, if you’re working with an…