You have a great piece of content. Now, what do you do with it? Maybe it’s a detailed how-to that your customers/clients could really use. Perhaps it’s a fun video showing how to use your product/services. It could even be a podcast where you had a particularly fascinating guest. The truth is that a great…
Category: Digital Marketing
The Main Thing to Keep in Mind About Google’s June & July Updates
Yesterday, Google released a “broad core algorithm update.” If that sounds like a big deal, it is. Sure, there are plenty of folks on Bing. But, there’s only one Google. When it comes to folks finding your business online, there’s Google, and then there’s everyone else. So, making sure that your business is constructed in…
The Rise of Voice Search – and How it Impacts Your Company
Do you want your company to be findable from as many customers as possible? Is your company fully equipped to get the most out of voice search? To many, “voice search” may sound (and look) like something out of “Star Trek.” But, it’s far more popular than many may realize. In fact, it’s entirely possible…
Best Practices for Coming Back from a Vacation Weekend
Do you ever come back to work the day after a vacation and find it incredibly difficult to, well, actually work? Have you come back on a Tuesday after a holiday weekend and discovered that you were further behind in your work than you imagined? This blog was written on the Friday before Memorial Day…
One Question to Ask About Your Content Marketing Strategy
“We have all these ideas for content, but we don’t know which ones are right for us.” As you might imagine, this is a question Danny Star and the team have been asked often. It makes sense that business owners and marketers would ask it. Whenever you read about what your content marketing should be,…
Client of the Week: CS of MD West
What They Do: They can make your classic Corvette better. Moreover, they can do it better than anyone else. Whether you have a C1, C2, or C3 Corvette, they have the right parts for it. Maybe “the right parts” are NOS parts, “new original stock” parts from back in the day that were…
Podcast Marketing: Here to Stay
Every day, we look for the most up to date, breaking news about online marketing. Often, all of us at the Danny Star Contribution Team find articles that educate us, challenge us, and show us something new. Today is not one of those days. Instead, we found and are sharing this great article that we…
Perseverance is a Virtue in Marketing
We don’t have to tell you that last year was hard. It was hard for everyone. Perhaps more so than we realized, it was especially hard on marketers. One of our favorite things that Danny Star said to the Contribution Team early on in the pandemic, (which we wrote about here) was how “if you’re…
Client of the Week: Pine Tar World
What They Do: Simply put, wood protection. They make the kinds of products that help wood to look great all throughout the year. The truth is that wood is a genuine, real, living material. That requires maintenance. Sure, some require less than others, but no one wants to have their wood products rot, mold,…
How Assisted Living Marketing Can Work for Your Business
“We want to do something unique for our marketing but we can’t think of something that’s actually worth spending the money on.” This is a common concern that many of our clients/potential clients have. It’s a genuine conundrum. You want to do something unique and vital, that gets people talking. But, you don’t want to…