Roughly a year ago, we put this page up on our site. The idea that was, with the raging pandemic, our clients (and potential clients) needed a new way to grow their business. With many of the more traditional avenues effectively cut off, they needed something that they could trust. Enter Local SEO and GMB…
Category: Digital Marketing
Client of the Week: Napoli’s Pizza Kitchen
What They Do: Delicious food. You can get pizza practically anywhere in Southern California. At Napoli’s, you can get artisanal pizzas, pasta, and sandwiches. You can find all of your old favorites as well as new and unique options, too. For example, many of us on the Danny Star Contribution Team had never…
It’s OK to Do Something Really Out of the Box If…
“We want to do something really outside the box. Something creative! Something that really shakes people up.” Every now and then, but not all that often, we get a client who tells Danny Star and the team something similar to that. A big, showy, unique ad can go viral in the best way. It can…
Google My Business: An Easier Way to Make Your Business Stand Out
Every company that can take advantage of their Google My Business page should. That’s something Danny Star has been telling everyone here on the team for a long time. The truth is that Google My Business is a powerful, potent, and free tool for helping your business to grow online. Indeed, when we onboard new…
The Right Kind of Influencer Marketing
“How can we get an influencer for our product?” That’s a question we’re certainly often asked here at Website Depot. The better version of that question is: “How can we get the right influencer for our product?” When it comes to influencer marketing, the influencer has to be a good fit. Otherwise, it’s all for…
Takeaways From Agile Alcohol Marketing
Thankfully, millions have gotten vaccinated. That includes almost all of us here at the Danny Star Contribution Team. That means so, so much. Among those, (and neither the biggest deal nor the smallest one) it means that more people are ready to, well, party. Bacardi Limited is ready. While your business may have nothing to…
A Resonant, Trustworthy Voice for Your Business: Podcast Marketing Tips
“Why should I do a podcast for my business? I’m not really a ‘talker.” We’ve heard some version of that complaint many times. The truth is that you don’t need to have had years of broadcast experience to get a lot out of having a company podcast. For one thing, it’s one more way to…
Client of the Week: Arizona Sun
What They Do: The best, safest, and most effective sun and skin care products. If you’ve read our blogs for any length of time, then you may have noticed that Arizona Sun has been “Client of the Week” multiple times. There’s a good reason for that: they’re excellent at what they do. Now, as…
Team Management Tips for 2021 and Beyond
Team management is never stagnant. A year ago at this time, Danny Star and the team here were analyzing changes we’d made immediately in the wake of the pandemic. Then, we were updating and changing those, as March turned to April and then to May. Now, as more of the world opens up, we’re changing…
Sweet Tactics: Lessons from Texas Sweet Onion Marketing
Have you ever eaten a “Texas sweet onion?” Not many members of the Danny Star Contribution Team had. However, we were struck by the discovery that, recently, the Texas sweet onion industry began its very first marketing campaign. When we look at what other companies in other industries do for their marketing, we often see…