What They Do: Cleaning and restoration. Whether it’s from fire damage, water damage, smoke damage, mold remediation, and others, they have helped people return their homes or commercial buildings to a pre-disaster state. Like so many of our other clients, Scope Environmental could be “client of the week” every single week of the year….
Category: Marketing Consulting
The Ways A.I. Can Help Even a Brick-and-Mortar, Mom-and-Pop Store
When you hear “A.I.,” what do you think of? For many, it’s something from Hollywood. Sentient cyborgs, synthetic humans, a futuristic land of technological advancement, people downloading their consciousness into a hard drive – that kind of thing that we’ve seen countless times. However, as time advances, A.I. can become more and more a part…
Data Analytics are What You Make Them
Data analytics can be a powerful tool. However, they’re just that: a tool. A tool, by itself, can’t help you. Any tool, even the best, most effective tool, can’t do the work for you. You need to be able to utilize the tool properly, to use it for your ends. Or, alternatively, you need to…
Standing Out in a Crowd: The True Power of Customization
Another Monday, another Zoom meeting. Videoconferencing is powerful and effective. It connects the team, helps with collaboration, and really makes a virtual workforce a workforce. But, sometimes, in its own way, it can be a bit lonely, too. Danny Star and the team came across a line today that really stood out to us. In…
The Right Tone for Your Business
When clients and potential clients ask Danny Star and the team what their content should be, they focus so much on, well, the content. That makes sense. Content is, after all, king. Content is something that people will always associate with your company, for good or for ill. There’s so much that goes into content:…
To Take on Your Competition Directly, Be Indirect
“We offer a much, much better product than the competition. We need to let people know that.” This is a common sentiment that we hear from clients and potential clients. Danny Star and the team here are honored to work with tremendous companies who offer fantastic goods, services, and expertise to their customers. That said,…
Lessons from Google’s Search Design Changes
As you may have heard, Google has created a new design for both desktop and mobile search results. This is a big change. As a Google-Certified Partner, Danny Star has been on top of this kind of thing. While this won’t change how companies are ranked, there are lessons your business can take from it. …
What We Can Learn From Marketing Rental Properties
The property rental industry had as rocky a 2020 as any other. However, like so many others, it’s bouncing back. Indeed, one of the members of Danny Star’s team is currently at an Airbnb right now. Even if your industry has nothing to do with renting, there’s plenty you can learn from their marketing. This…
Client of the Week: LED Pros Worldwide
What They Do: Offer the best marketing place for commercial lighting. At LED Pros Worldwide, they have the best in commercial lighting LED lighting fixtures as well as commercial light poles and more. These can be used in any number of environments: warehouses, factories, manufacturing plants, and many others. As you might imagine, their…
Going to Hold an Event to Market Your Company? Keep This in Mind
So many “ways to grow your business in 2021” articles give similar advice. “Build your eCommerce site,” “do more digitally,” and “start podcasting” are mainstays. Another big one: “hold an event.” As the pandemic still rages, these events are almost always digital and online. Danny Star and the team have held a few of these…